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Data focus brings in growth for Celcom Axiata

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After embarking on its massive IT transformation exercise, Celcom Axiata is seeing a data-driven approach pull in results.In mid 2012, Celcom embarked on a massive two year IT transformation exercise, a major undertaking and spanning all touch points from dealers, customer care to retail outlets. This was aimed at ensuring better customer experience whilst establishing a platform for growth.Despite the overall sluggish market, data grew by 20.4%, now contributing 20.9% of total revenue from 16.7% in the same period last year. Data revenue showing growth was attributed to increased smartphone penetration. Regional mobile subscribers grew 7.3% to over 250 million, according to newly released financial results.To support the growing data demand, Celcom will enhance its focus on mobile data with innovative new data services and applications. This will be alongside concerted efforts to enhance network quality which will continue to be the key agenda for Celcom.Dato’ Sri Jamaludin Ibrahim, president and group chief executive officer of Axiata said: "Data remains a priority given the speed of growth, and is expected to grow faster across Axiata markets facilitated by higher smartphone adoption. To support this we will remain aggressive  but targeted in our investments in data”. 

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