Video platform Dailymotion and digital ad sales network Pixel Media have inked a deal where Pixel Media will represent the direct campaigns on Dailymotion.com. The contract will cover the Singapore and Malaysia market and products such as in-stream video advertising and display ad products on desktop and mobile.
The appointment is effective immediately and brands that have already signed on to be pioneer advertisers include Kanebo Cosmetics, World of Tanks and several others.
According to comScore Media Metrix, Dailymotion reaches over 400,000 unique visitors per month in Singapore and close to one million unique visitors in Malaysia. It targets an affluent audience consuming original video content curated from various content providers globally and locally. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programs from an international catalogue of tens of millions of videos.
Damien Pigasse, chief executive revenue officer of Dailymotion said: “The appointment marks our entry into some of the fastest growing and exciting parts of Asia and allows us to tap on local experts to better serve our advertising clients and explore new opportunities with us. As it is we already have a group of loyal viewers and followers in Asia that spend more and more time on our sites.”
“With an increasing demand for video content and consumers abandoning traditional TV in favour of online video, Dailymotion offers a unique advertising platform for advertisers in content, audience and creativity across multi-screens to engage users,” Aaron Chin (pictured), general manager – SEA of Pixel Media added.
According to ZenithOptimedia, online video advertising is expected to be the second fastest growing digital ad product expected to be growing at a rate of 30% annually. Concurrently an IAB study showed that over 67% of advertisers plan to shift TV ad dollars to online video this year.