Is customer loyalty your top concern?

Marketing magazine is pleased to announce its annual Customer Loyalty conference will return for a second year.

To be held over two days from 30 and 31 October at Hotel ICON in Tsim Sha Tsui East, this special two-day conference will seek to address one of the main challenges facing brands right now – customer retention and engagement in a fragmented media environment.

“Knowing what your customer will buy is no longer enough in today’s oversaturated market,” said Matt Eaton, editor of Marketing Hong Kong.

“Companies need to understand what motivates their customer to choose you. Why spend more money on attracting new customers when a great customer experience creates brand ambassadors with the most effective word of mouth referrals?”

Integrating big data, social media, content marketing and an omni-channel strategy in your loyalty marketing plans are among the topics to be covered in Customer Loyalty Hong Kong 2014.

Over 120 senior marketers and practitioners from across the region are expected to gather as they share their brands’ challenges and outline new best practices.

INTRODUCTION

Marketing magazine presents Customer Loyalty Hong Kong 2014 (CLHK2014) an intensive two-day networking and knowledge sharing event which takes a deep dive into brand loyalty in the context of the competitive Hong Kong market.

With digital and social media changing the way consumers behave at an alarming rate, creating and maintaining a loyal relationship is arguably one of the most critical areas for marketers today.

This unique two-day conference will bring together a host of loyalty experts with presentations, case studies and panel discussions on themes from big data, content marketing, omni-channel loyalty and how these can define your marketing strategy of tomorrow.

Check out the agenda to tailor your conference experience to your most urgent marketing needs. We hope you and your peers will join us for this not to be missed conference and gain critical insight and meaningful relationships.