Customer experience metamorphosis

Since the inception of Marketing‘s Customer Experience conference series in 2013, we have witnessed tremendous growth in the field of customer experience. It’s one of the main reasons the conference is returning, this time with a renewed focus on enabling deeper customer relationships beyond the transactional.

Globalisation and technology have exposed consumers to more and more experiences, increasing customers’ expectations and the need for brands to create distinctive experiences. But how can marketers keep up with the exponential pace of customer experience development?

This year’s discussion focuses on the transition from the traditional school of thought to embracing innovation in CX. Does the adage “if it ain’t broke, don’t fix it” still ring true today? Or is it simply a recipe for failure? How can brands merge ‘traditional’ customer experiences with new advancements and yet stay true to the brand?

This transition period for both the brand and the customer is why we are focusing on the following key areas: Rise of the Machines; Creating Timeless Experiences; An In-Depth View Into Customer Mindsets; Building Your Social Presence; Making Customer Experience a Priority; Ensuring Omni-Channel Consistency; Empowering Customers; When Old Meets New; Innovation in Loyalty; Re-Imagining B2B CX; The Last-Mile Of Customer Service and Tapping into Experiential Marketing.

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Past Year's Highlights

Top brands, industry experts and case studies made the 2016 edition unforgettable.

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Key Speakers

  • Karen Chan

    Pizza Hut Restaurants Asia Pacific

    Richa Goswami

    Johnson & Johnson

    Aspa Lekka

    foodpanda Singapore

  • Irene Janti

    TAUZIA Hotels

    Maunik Thacker

    Marina Bay Sands

    Jonathan Lim

    OCBC Bank

  • Cheryl Han

    DHL eCommerce

    Wong Mei Wai

    Aspial Corporations

    Joshua Tan

    ZALORA Group

  • Ganesh Kashyap

    Mondelez International

    Silvia Petroni

    LafargeHolcim Asia-Pacific

    Rajendra Balakrishnan

    Reckitt Benckiser Singapore

  • Caitlin Nguyen

    Fonterra

    Malcolm Koh

    Grab

    Andy Chong

    Shopee

  • Shyanne Browning

    Funding Societies

    Maarten Hemmes

    CarPal

    Jaime Ng

    HackLaunch

  • Tamsyn Barker

    FreemanXP

    Chris Tew

    3radical

    Parijat Priyadarshini

    AIMIA

  • Steven Ladd

    AIMIA

    Sanchit Mendiratta

    Happy Marketer

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