Criteo appoints new executive managing director of APAC

Criteo has appointed Yvonne Chang (pictured) as executive managing director of APAC, to lead the company region globally.Chang will provide strategic direction and further accelerate the growth of Criteo’s APAC business, whose portfolio of customers currently includes AskmeBazaar, Expedia, Hotels.com, Rakuten, MatahariMall.com and ZALORA.Based in Singapore, Chang will oversee Criteo operations in Australia, China, India, Japan, Singapore and South Korea.She will also be responsible for new business development and the expansion of existing advertiser and publisher relationships into Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam.Chang joins Criteo from Eastern Broadcasting, a media company in Taiwan, where she was president. Prior to joining Eastern Broadcasting, Chang spent more than ten years at Yahoo. Her most recent role at Yahoo was vice president of advertising solutions for APAC and managing director for India and Southeast Asia, where she drove regional development and adoption of the company’s technologies and solutions, working closely with cross-functional teams.Criteo enables e-commerce businesses and advertisers to engage and convert customers online by delivering relevant and personalised advertising to consumers, regardless of whether they are browsing on a desktop, laptop, tablet or smartphone."With a proven track record in APAC and specifically Greater China, Chang brings more than ten years of experience in leadership roles within the advertising technology industry," said Mollie Spilman, chief revenue officer, Criteo.Chang said: "Driven by an exponential increase in smartphone penetration, APAC is currently the world’s largest retail eCommerce market and second-largest travel eCommerce market. With such a healthy outlook and the diverse regional landscape, I look forward to working with some of the best talents in the industry to take Criteo to its next level of growth."