Criteo appoints Elie Kanaan as EVP of marketing

Criteo appointed Elie Kanaan as executive vice president of marketing. He will lead Criteo’s product marketing, and marketing and communications initiatives across the globe.Kanaan brings over 25 years of experience in marketing and technology to his role at Criteo. He has been the VP of marketing Europe, Middle East and Africa for VMware in the past. He has also held positions at SAP, Mercury and Oracle.“Marketing leaders today want measurable business results from their marketing and e-commerce investments. With the consumer holding the ultimate power, they are looking to preserve the best consumer experience, by serving them with personalised and relevant ads,” said Kanaan.Eric Eichmann, CEO, Criteo added, “As we look to build on 11 consecutive quarters of growth, Kannan and the marketing team will play a strategic role in our continued success. It is an exciting time for Criteo, the development of our global leadership team and more innovative products means that we will continue to exceed the expectations of advertisers, time after time.”