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Creator Collective course to involve briefs from STB, OCBC and Chan Brothers

Creator Collective has revealed that it would be bring back its second content marketing bootcamp in January 2018, following its first run in 2016. The programme is organised by Brand New Media (BNM), and is supported by the Infocomm Media Development Authority (IMDA), Singapore Press Holdings (SPH) and the Asia Content Marketing Association (ACMA).

This time, the course will involve real content briefs provided by brands in Singapore such as Singapore Tourism Board, OCBC Bank and Chan Brothers. This will culminate in 10 half-day workshops, which aim to equip participants with the skills to tell compelling stories, create great content and build an online audience through content marketing.

Participants will also pitch their content marketing solution to each brand and a panel of judges, with the winning group will receiving a trophy and prize money to create a pilot project. It will also get featured in a leading publication owned by Singapore Press Holdings, the press statement said.

Besides ACMA, additional speakers participating in the programme include YouTube creator Dee Kosh, Simon Yin of Mustard Hong Kong, Michael McKay of ActiveTV and Fotini Paraskakis of the Endemol‐Shine Group. The course will also see the participation of industry faces such as Tony Chow of Marriott International, Rajiv Jayaraj of Wavemaker and David Fallarme from Hubspot.

“Our objective is to get a new breed of creators and companies in Singapore excited about brand storytelling. We also want to inspire existing creators to continue making engaging content and facilitate a new generation of commercial online content creators in Singapore.” Joanne de Rozario, managing director of BNM, said.

“Content creation is a core pillar of our marketing strategy to engage the right audience with the right message, in the right format and at the right moment. This partnership with Brand New Media to launch the Creator Collective will help grow the marketing community and inspire a generation of up and coming content experts,” Goh Theng Kiat, CMO, Global Consumer Financial Services, OCBC Bank said.

 

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