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Creative Catch-Up: Lunch Communications' Joseph Lee

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Recently launched in Malaysia on March 2014, Hakuhodo Group’s Lunch Communications is led by  Hakuhodo Asia Pacific managing director Masato Saito and Hakuhodo Asia Pacific’s regional management team. On a local level, the business is driven by Margaret Chew who is head of account management and creative director Joseph Lee.Advertising + Marketing sat down with Lee to see what it takes to make it big in the Malaysia market.How did you stumble into this industry?I hated exams since young and I never liked following theories. Advertising is an industry that never has rules and so here I am.How do you get inspired when you aren’t?I talk to my wife and hope to get some gossip to kick-start the process. (Hey, that’s insight!)What’s the most frustrating thing about being a creative?The answer is on my T-shirt.Proudest moment in your career?When my team wins! What is a mistake in your career you won’t forget?I worked in a place in the past where politics was more important than work.Name a mentor you look up to most:Everyone! I learn from everybody and I’m still learning.What is the harshest thing you have said to anyone at work (and do you regret it)?Never done it. I don’t want to be a bad person to make others look good.What’s the dream brand you’d like to work on and why?An F&B account. So that I can work my presentation around food.  What is the weirdest thing you’ve ever done in your career?I was bullied by a ‘Kancil’ driver and I didn’t run her over with my Jeep.What makes the difference between an average creative and a mind-blowing one?One that carries a name card and one that doesn’t. I don’t think the late Miss Yasmin Ahmad had one.If you weren’t a creative what would you be?A babysitter. I’m a good daddy.How you wind down on the weekends?The picture tells the story.

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