Global marketing production and adaptation agency Craft Worldwide has appointed Melissa Chan (pictured) to the role of regional managing director for Asia Pacific. Based in Singapore, Chan will be tasked to oversee the delivery of innovative and creative production models to clients in the APAC region.
Chan joins Craft Worldwide from Williams Lea Tag, where she was managing director for Southeast Asia and Greater China. She brings over 10 years of experience in creative production services. Prior to her appointment, she consulted, created and executed local and global marketing campaigns for brands such as Burberry, Estee Lauder and Sands China.
“Chan’s rich background, international perspective and years of creative production experience make her the ideal leader for Craft. In particular, her ability to build teams and create innovative production solutions on behalf of clients is going to certainly elevate our network in the region,” Ed Powers, chief executive officer of Craft, said.