Electronics retailer Courts has quietly moved its estimated RM15 million Malaysia media account to GroupM without pitch, incumbent OMD wishes the client well.
It is understood the account, which was previously stabled with OMD, will be handled by MediaCom.
Andreas Vogiatzakis, MD of OMG Malaysia said: “The reasons for the shift are purely administrative and not at all strategic or related to the work that OMD has done for courts, which to this day has been exceptional. OMD has been a long term partner of Courts, and wishes them all the very best in their journey ahead.”
The win caps a strong run for the media house including recently picking up the regional business for Sarah Lee which in Malaysia is being handled by Maxus.