Alibaba debuts mobile marketing platform in Indonesia
One brand which has already jumped on board is smartphone manufacturer VIVO. ... » More
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Garena partners Glispa to drive user acquisition for mobile game Arena of Valor
Garena’s Indonesia campaign also introduced comic book suuiperhero Batman as a new hero in the game.... » More
M&C Saatchi Malaysia strengthens creative team with new hires
Both of them report to Henry Yap, ECD of M&C Saatchi Malaysia.... » More
Watsons MY partners Mastercard for new contactless payment system
The latest payment option enables shoppers to use Mastercard debit or credit card or contactless-enabled device with jus... » More
Y&R Southeast Asia CEO Sanjay Bhasin heads to Dentsu
This is after 25 years with Y&R in different leadership roles.... » More
Tealive expands into Vietnam, eyes 20 outlets by 2018
It aims to have five outlets in Ho Chi Minh City by the end of 2017 and 20 outlets by next year.... » More
Unilever to spend less money on creating ads, but more on showing them
"If you get it right, you get it very right, if you get it wrong, you get it very wrong."... » More
Republic Poly targets market research professionals with new programme
Co-delivered by RP and MRSS, the programme intends to help market research and marketing professionals develop skills fo... » More
Singapore the ‘most robust’ market in APAC for data centres
Singapore scored 84.50 out of 100, ranking strongly for network infrastructure, diverse connectivity to major Asia Pacif... » More
Case study: Astro and Digi’s tips on cutting through the clutter of seasonal ads
Digi successfully met its objective. Its social media platforms also recorded a 5.2 million reach with 50,000 engagement... » More