Converse Asia Pacific senior marketing director heads to PHD

PHD has appointed Kel Hook as regional head of global clients & integrated growth. Hook has over 20 years of experience in creative agency management, strategic planning, communications and media strategy.Hook re-joins PHD from Converse Asia Pacific, where he was the senior marketing director, prior to which, he was with PHD China for three years.  Formerly, the chief strategy officer of PHD China, Hook will lead PHD’s roster of global clients with a focus on ensuring consistency and excellence in PHD’s product, service delivery, innovation strategies and new partnership opportunities.Working very closely with Susana Tsui, APAC CEO of PHD, and Chris Stephenson, PHD’s regional head of strategy, Hook will strengthen PHD’s services to clients across the region.Tsui said, “Firstly, it’s simply great to have Hook back in PHD. We believe that a positive and nurturing culture creates business momentum and the agency with the strongest culture delivers the most innovative media product through its people. Hook’s reappointment is a testament to PHD’s unique culture that acts as a magnet in attracting the best talent to work for us. Hook has a proven track record of enhancing growth and did a fantastic job while in PHD China in driving innovative thinking to create value for our clients and their brands."