27 October 2016 Aloft | Kuala Lumpur

Introduction

The ‘how’ of content marketing

Content marketing isn’t new, but continues to grow in importance. For most organisations, it’s not a question of why engage in content marketing; it’s a question of when, what and how?  Regardless of what tactics you use, content should be a part of your marketing process, not something separate.

Content 360 is back to bring you some of the best minds, savviest brands and leading experts who will reveal their strategies and explore in depth the challenges and opportunities in content marketing.

As Malaysia’s premier event on the topic, Content 360 aims to be an ideal platform for marketers and agency professionals alike, to gain first-hand information, practical knowledge and insights from leading companies on building and executing an effective content marketing strategy that has the ability to adapt and evolve ahead of the technological changes while staying true to the brand identity.

Join the Content Conversation

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Past year's highlights

See what we were up to last year.

Key Speakers

  • Puspa Marina Omar

    Bank Simpanan Nasional

    Jonathan Ye

    Marriott International

    Ellina Roslan

    Proton Holdings

  • Ben Mahmud

    Shell Malaysia

    Grace Leong

    Visa

    Christopher Ross de Cruz

    Edelman

  • Hedvig Lyche

    King Content

    Fionn Hyndman

    Outbrain

    Sea Yen Ong

    Spotify


News

21/10/2016 Fri 03:43 by hairol Taking on a newsroom approach to content marketing

Building a strategy that meets the bottom line is often the hurdle stopping brands from getting ahead with content marketing....

Read more

Sponsors & Partners

King Content
Outbrain
Spotify
Black Marketing
Digital Advertising Association Thailand (DAAT)
The Philippine Association of National Advertisers (PANA)
Vietnam Marcom