The ‘how’ of content marketing
Content marketing isn’t new, but continues to grow in importance. For most organisations, it’s not a question of why engage in content marketing; it’s a question of when, what and how? Regardless of what tactics you use, content should be a part of your marketing process, not something separate.
Content 360 is back to bring you some of the best minds, savviest brands and leading experts who will reveal their strategies and explore in depth the challenges and opportunities in content marketing.
As Malaysia’s premier event on the topic, Content 360 aims to be an ideal platform for marketers and agency professionals alike, to gain first-hand information, practical knowledge and insights from leading companies on building and executing an effective content marketing strategy that has the ability to adapt and evolve ahead of the technological changes while staying true to the brand identity.
Building a strategy that meets the bottom line is often the hurdle stopping brands from getting ahead with content marketing....Read more