Digital
| Oliver Luk | Hong Kong | Oct 18, 2011Hong Kong - Asia Miles is calling out to its members across China to act as brand ambassador for the travel reward group's 2012 branding campaign. | FULL ARTICLE |
| Elizabeth Low | Singapore | Oct 14, 2011Regional - Japanese smartphone ad network Mediba has opened its doors in Singapore with plans to expand to other markets in the region as well. | FULL ARTICLE |
| Cream Global | Global | Oct 14, 2011UK - A bid to ban the use of Twitter in the British Parliament has failed as MPs voted in favour of using the social media. | FULL ARTICLE |
| Via afaqs | India | Oct 13, 2011India - Following a multi-agency pitch, Expedia has appointed Isobar in India to manage its social media presence. | FULL ARTICLE |
| Oliver Luk | Hong Kong | Oct 11, 2011Hong Kong - SCMP Group's teen title CosmoGIRL! is the latest title to be relaunched online, following the recent revamp of the Education Post supplement. | FULL ARTICLE |
| Staff Writer | China – Shanghai | Oct 10, 2011Shanghai - Nike has handed search marketing duties to Mindshare China, expanding a global partnership the two agencies already hold. | FULL ARTICLE |
| Via Adweek | Global | Oct 07, 2011Global - In a bid to boost user engagement and support marketers, LinkedIn has launched its Certified Developer Programme and a 'Follow Company' feature showing company status updates. | FULL ARTICLE |
| Staff Writer | Singapore | Oct 06, 2011Regional - Weber Shandwick has launched its social media crisis tool FireBell, which simulates public relations crisis situations across multiple platforms, in Asia. | FULL ARTICLE |
| Contributed Content | Singapore | Oct 06, 2011Regional - Changes on Facebook require marketers to invest a significant amount of effort in adaptation as there is no other option but to comply, says Ryan Lim of Blugrapes. | FULL ARTICLE |
| Via afaqs | India | Oct 06, 2011Global - UTV Indiagames has secured the exclusive rights to develop and publish a cross-platform social game based on the movie RA.One on mobile, online, and on television with actor Shah Rukh Khan. | FULL ARTICLE |
| Staff Writer | Singapore | Oct 05, 2011Regional - Custom branded experiences, the digital version of branded content on television, gives brands the opportunity to continuously engage their audiences. Yahoo's Jeff Han talks more about it. | FULL ARTICLE |
| Staff Writer | Singapore | Oct 05, 2011Regional - Digital media technology platform Komli Media has partnered cross-platform interactive video advertising company Jivox in an exclusive tie-up for the Asia Pacific region. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 30, 2011Singapore - The Workplace Safety and Health Council has launched a digital campaign to promote workplace safety, creating an online platform called WSH Nation and inviting workers to pledge commitment to the cause. | FULL ARTICLE |
| Staff Writer | Singapore | Sep 30, 2011Singapore - In a bid to drive conversations around its latest product, Biotherm Skin.Ergetic, L'Oreal has teamed with Yahoo! to engage women on topics related to skincare.
| FULL ARTICLE |
| Staff Writer | Hong Kong | Sep 30, 2011Hong Kong - Kevin Huang, CEO of Pixel Media, explains the motivation behind the company's new Digital Advertising Awards and the industry's fight for good digital talent. | FULL ARTICLE |
| Via Adweek | Global | Sep 29, 2011Global - After days of leaked reports and rumors, Amazon CEO Jeff Bezos introduced the Kindle Fire tablet at a highly anticipated New York press conference. | FULL ARTICLE |
| Staff Writer | Singapore | Sep 28, 2011Global - Men's deodorant Axe has created a cheeky mobile app, the Axe ‘Auto Romeo' which helps men ‘auto-flirt' with a few girls at a time. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 27, 2011Singapore - Singapore Management University is set to rebuild its website, appointing Tequila\ for the project. | FULL ARTICLE |
| Staff Writer | Singapore | Sep 26, 2011Regional - Avaya's Advantage Centre, its online tool launched in June to build brand awareness has since managed to have 7.7% of its visitors completing a registration form or requesting a call back. | FULL ARTICLE |
| Staff Writer | India | Sep 23, 2011India - Mobile revenue generation company Novosol has launched MoCricket, a mobile cricket magazine in India. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 19, 2011Singapore - Digital advertising platform ADZ has appointed Mike Langton and Myung Jo Choi as VP of business development and regional sales director, Southeast Asia, respectively.
| FULL ARTICLE |
| Matt Eaton | Hong Kong | Sep 16, 2011A social media strategy, which began as an accident, is now the driving force behind e-commerce group ePRO, writes Matt Eaton. | FULL ARTICLE |
| Elizabeth Low | Indonesia | Sep 15, 2011Indonesia - Intel has launched the third installment of its Visual Life blogger profile films, ‘Batik Fractal', showcasing Indonesia as a country steeped in ancient customs but evolving to become an important technology market. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 13, 2011Regional - Reckitt Benckiser has appointed Euro RSCG for the launch of its Dettol For Men soap and shower gel range, digitally across Singapore and Malaysia. | FULL ARTICLE |
| Via afaqs | India | Sep 13, 2011India - ZenithOptimedia, the media planning and buying arm of Publicis Groupe, to provide a further push to search marketing, has launched its global performance marketing agency, Performics, in India. | FULL ARTICLE |
| Erica Ng | Hong Kong | Sep 12, 2011Hong Kong - Has social media and group buying changed the way Hong Kong shoppers make their purchase decisions? What are some common pitfalls in e-commerce? Marketing TV finds out. | FULL ARTICLE |
| Staff Writer | Singapore | Sep 12, 2011Global - Twitter now has 100 million active users worldwide, an 82% increase from the beginning of this year but the company remained circumspect on exactly how well its fledgling ad business is performing. | FULL ARTICLE |
| Via afaqs | India | Sep 12, 2011Regional - Mobile phone application downloads in the Asia Pacific region are set to touch almost five billion by the end of 2011, a rise of 189% compared with 1.6 billion downloads in 2010, according to analyst firm Ovum. | FULL ARTICLE |
| Oliver Luk | Hong Kong | Sep 09, 2011Hong Kong - JCDecaux Transport is using mobile technology to increase user engagement across its digital platforms, launching an app to allow mobile users to interact with outdoor ads. | FULL ARTICLE |
| Via afaqs | India | Sep 09, 2011India - Visa has appointed Proximity, the CRM, digital and data arm of BBDO for its digital mandate, in India. | FULL ARTICLE |
|
|
|
Tweet