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Asia Miles launches search for 2012 ad star

Oliver Luk | Hong Kong | Oct 18, 2011

Hong Kong - Asia Miles is calling out to its members across China to act as brand ambassador for the travel reward group's 2012 branding campaign.
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Mobile ad network Mediba opens in SG

Elizabeth Low | Singapore | Oct 14, 2011

Regional - Japanese smartphone ad network Mediba has opened its doors in Singapore with plans to expand to other markets in the region as well.
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UK MPs to allow Twitter in Parliament

Cream Global | Global | Oct 14, 2011

UK - A bid to ban the use of Twitter in the British Parliament has failed as MPs voted in favour of using the social media.
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Expedia hands social media biz to Isobar

Via afaqs | India | Oct 13, 2011

India - Following a multi-agency pitch, Expedia has appointed Isobar in India to manage its social media presence.
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SCMP Group continues online overhaul

Oliver Luk | Hong Kong | Oct 11, 2011

Hong Kong - SCMP Group's teen title CosmoGIRL! is the latest title to be relaunched online, following the recent revamp of the Education Post supplement.
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Nike hands search business to Mindshare

Staff Writer | China – Shanghai | Oct 10, 2011

Shanghai - Nike has handed search marketing duties to Mindshare China, expanding a global partnership the two agencies already hold.
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LinkedIn enhances offerings for brands

Via Adweek | Global | Oct 07, 2011

Global - In a bid to boost user engagement and support marketers, LinkedIn has launched its Certified Developer Programme and a 'Follow Company' feature showing company status updates.
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Weber offers APAC clients crisis PR tool

Staff Writer | Singapore | Oct 06, 2011

Regional - Weber Shandwick has launched its social media crisis tool FireBell, which simulates public relations crisis situations across multiple platforms, in Asia.
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Making marketing sense of FB changes

Contributed Content | Singapore | Oct 06, 2011

Regional - Changes on Facebook require marketers to invest a significant amount of effort in adaptation as there is no other option but to comply, says Ryan Lim of Blugrapes.
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RA.One cross-platform social game debuts

Via afaqs | India | Oct 06, 2011

Global - UTV Indiagames has secured the exclusive rights to develop and publish a cross-platform social game based on the movie RA.One on mobile, online, and on television with actor Shah Rukh Khan.
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Marketing TV: CBEs set to grow in Asia

Staff Writer | Singapore | Oct 05, 2011

Regional - Custom branded experiences, the digital version of branded content on television, gives brands the opportunity to continuously engage their audiences. Yahoo's Jeff Han talks more about it.
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Komli Media ties up with Jivox

Staff Writer | Singapore | Oct 05, 2011

Regional - Digital media technology platform Komli Media has partnered cross-platform interactive video advertising company Jivox in an exclusive tie-up for the Asia Pacific region.
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WSH goes digital for workplace safety

Elizabeth Low | Singapore | Sep 30, 2011

Singapore - The Workplace Safety and Health Council has launched a digital campaign to promote workplace safety, creating an online platform called WSH Nation and inviting workers to pledge commitment to the cause.
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Biotherm builds campaign for radiant skin

Staff Writer | Singapore | Sep 30, 2011

Singapore - In a bid to drive conversations around its latest product, Biotherm Skin.Ergetic, L'Oreal has teamed with Yahoo! to engage women on topics related to skincare.
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Marketing TV: Talent in the new digital era

Staff Writer | Hong Kong | Sep 30, 2011

Hong Kong - Kevin Huang, CEO of Pixel Media, explains the motivation behind the company's new Digital Advertising Awards and the industry's fight for good digital talent.
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Kindle Fire: iPad finally gets real competition

Via Adweek | Global | Sep 29, 2011

Global - After days of leaked reports and rumors, Amazon CEO Jeff Bezos introduced the Kindle Fire tablet at a highly anticipated New York press conference.
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Axe creates auto-flirting app

Staff Writer | Singapore | Sep 28, 2011

Global - Men's deodorant Axe has created a cheeky mobile app, the Axe ‘Auto Romeo' which helps men ‘auto-flirt' with a few girls at a time.
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SMU appoints Tequila\ for site revamp

Elizabeth Low | Singapore | Sep 27, 2011

Singapore - Singapore Management University is set to rebuild its website, appointing Tequila\ for the project.
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Avaya's digital CRM strategy pays off

Staff Writer | Singapore | Sep 26, 2011

Regional - Avaya's Advantage Centre, its online tool launched in June to build brand awareness has since managed to have 7.7% of its visitors completing a registration form or requesting a call back.
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MoCricket debuts in India

Staff Writer | India | Sep 23, 2011

India - Mobile revenue generation company Novosol has launched MoCricket, a mobile cricket magazine in India.
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ADZ appoints Langton and Choi

Elizabeth Low | Singapore | Sep 19, 2011

Singapore - Digital advertising platform ADZ has appointed Mike Langton and Myung Jo Choi as VP of business development and regional sales director, Southeast Asia, respectively.
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The real deal

Matt Eaton | Hong Kong | Sep 16, 2011

A social media strategy, which began as an accident, is now the driving force behind e-commerce group ePRO, writes Matt Eaton.
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Intel creates blogger profile films

Elizabeth Low | Indonesia | Sep 15, 2011

Indonesia - Intel has launched the third installment of its Visual Life blogger profile films, ‘Batik Fractal', showcasing Indonesia as a country steeped in ancient customs but evolving to become an important technology market.
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Reckitt Benckiser expands Euro RSCG's remit

Elizabeth Low | Singapore | Sep 13, 2011

Regional - Reckitt Benckiser has appointed Euro RSCG for the launch of its Dettol For Men soap and shower gel range, digitally across Singapore and Malaysia.
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Performics debuts in India

Via afaqs | India | Sep 13, 2011

India - ZenithOptimedia, the media planning and buying arm of Publicis Groupe, to provide a further push to search marketing, has launched its global performance marketing agency, Performics, in India.
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Marketing TV: The new era of e-commerce

Erica Ng | Hong Kong | Sep 12, 2011

Hong Kong - Has social media and group buying changed the way Hong Kong shoppers make their purchase decisions? What are some common pitfalls in e-commerce? Marketing TV finds out.
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100m and counting but is it good enough?

Staff Writer | Singapore | Sep 12, 2011

Global - Twitter now has 100 million active users worldwide, an 82% increase from the beginning of this year but the company remained circumspect on exactly how well its fledgling ad business is performing.
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Mobile app downloads set to touch 5 bn

Via afaqs | India | Sep 12, 2011

Regional - Mobile phone application downloads in the Asia Pacific region are set to touch almost five billion by the end of 2011, a rise of 189% compared with 1.6 billion downloads in 2010, according to analyst firm Ovum.
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JCDecaux mobilises OOH offering

Oliver Luk | Hong Kong | Sep 09, 2011

Hong Kong - JCDecaux Transport is using mobile technology to increase user engagement across its digital platforms, launching an app to allow mobile users to interact with outdoor ads.
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Visa appoints Proximity for digital duties

Via afaqs | India | Sep 09, 2011

India - Visa has appointed Proximity, the CRM, digital and data arm of BBDO for its digital mandate, in India.
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