Digital

Global - Spanish football club Real Madrid has become a regional member of the Mobile Marketing Association.

Global - Facebook's long-awaited IPO could come as early as April 2012, sources have told the Wall Street Journal, with a valuation of US$100 billion.

India - The Economist has appointed Aidem Ventures, an independent media consulting, marketing and advertising sales company, as the media representative for its online business in India.

India - An online traffic report released by the online audience and ad measurement platform ViziSense for October 2011 claims that daily deal sites have recorded a drop in unique user traffic.

Global - LinkedIn's global managing director of marketing solutions, Clive Punter, is to depart the social network after just 15 months in the job.

Hong Kong – Cathay Pacific and Uniqlo are among the first few brands to take up Google+, despite reports of the social site not being as popular in Hong Kong as in other markets.

Indonesia - Location-based social networking site Yahoo! Koprol has integrated the latest version of Blackberry Messenger 6 to offer users a seamless online experience.

Thailand - Contrary to stereotype of video games being a youth pastime, a new study has found that 77% of Southeast Asia's casual gaming audience is made up of players aged 21-60.

Beijing - Real estate specialist agency BlackArc Ogilvy has launched a new digital unit, BlackArc OgilvyOne Organization to offer unique services for Chinese real estate companies.

Hong Kong - CNN has launched a brand campaign to push its Hong Kong HQ and promote its suite of mobile, online and tablet offerings.

Global - Visa's multi-channel digital payments service, which was revealed in May this year, is to be called V.me and will be available to the public early next year.

Hong Kong - Fleishman-Hillard has expanded its global capital markets services capabilities to meet investor relations and financial communications needs for companies based in Asia.

Hong Kong – Wireless access brand for buses Webus has launched its smartphone app to help bus riders with the most appropriate route while adding to its offerings to advertisers.

Singapore - Hong Kong-based parenting portal Little Steps has announced its first international expansion across Asia, with a Singapore offering now up and running.

Global - Google may start helping its users avoid those annoying, ad-filled pages that often pop up in search results.

Regional - Global online fashion ad platform Glam Media has launched in Singapore, aiming to push into the Southeast Asian market, tying up with local social fashion network Clozette to launch a regional fashion site.

US - Online giants Yahoo, Microsoft and AOL have entered into an ad partnership to combat Google's and Facebook's growing reach.

Global - In a trial run in Prague, P&G has set up virtual stores in underground train stations to allow commuters to buy its brands via their mobile phones.

Hong Kong - Sports lifestyle brand PUMA will cap off a series of events and digital campaigns with a live music webcast on Sina Weibo this weekend.

Hong Kong - After splitting with Vodafone in September, SmarTone has kick-started efforts to reinforce its single brand name with a retail revamp and campaign underway.

Global - After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy.

Malaysia - Mudah.my has emerged at the third most visited website in Malaysia after Facebook.com and Google.com.my in the latest rankings by Effective Measure.

Malaysia - AirAsia X has collaborated with 8TV and Tourism New Zealand to produce a travelogue, showcasing the natural wonders and top locations of New Zealand.

If Groupon wasn't having a bit of a giggle over its daily offering of a Japanese BBQ, followed by a semen analysis and a drainage breast massage - we certainly were.

Singapore - Marketing Magazine's annual Digital Media of the Year Awards has seen a host of the region's most preferred digital platforms emerge victorious in the fast proliferating digital industry.

US- Now that advertisers have realised that older consumers are worth targeting-it helps that they're one of the few groups that still has money to spend- the AARP is launching a new online network to chase those dollars.

China - The Chinese Communist Party has vowed to intensify censorship on social media and instant messaging websites following an alarming surge in microblogging across the country.

Beijing - Tourism Fiji has appointed digital agency Digital Jungle with the objective to attract more Chinese travellers through social media efforts.

Hong Kong - TheTMSway and Fox International Channels have struck up a partnership to offer real time interactive promotions for the Fox TV series, The Killing.

Singapore - Social media marketing agency Blugrapes has announced it will sell Facebook ads to clients at cost price, saying it believes social media marketing is about the conversations instead of advertising.