Digital

Regional - WPP has launched its audience buying arm Xaxis in Asia Pacific, to be headquartered in Singapore and it is eyeing nine more market roll-outs in the region within the next six months.

Philippines – The Philippines has recorded the highest level online video consumption across Asia with a reported 82% of consumers viewing videos at least once a week.

Beijing - Publicis Groupe has acquired Beijing-based digital marketing company and e-commerce specialist Longtuo, marking its fourth buy out in China in the past four months.

Hong Kong - Microsoft has struck an exclusively deal with Pixel Media to bring Skype's advertising inventory to Hong Kong, with Galaxy Macau as the first local advertiser to use its platform.

Beijing - Nestlé has partnered with Social@Ogilvy to promote a peelable, banana-shaped ice cream, taking the unique eating experience online and viral across mainland China.

Beijing - Volkswagen has created a car that hovers above ground - one of the consumer-created designs from last year's "People's Car Project" which drew 33 million online visits.

Hong Kong - Instead of celebrating its 30th anniversary, ORBIS Hong Kong has launched a digital-driven campaign to tell the dark truth of the blind.

Hong Kong - Some of the finalists in the Digital Agency of the Year category speak to Marketing on their vision for the rapidly growing industry.

Jakarta - Former digital strategist of Wieden+Kennedy Shanghai Patrick Searle has joined Ogilvy & Mather in Indonesia as head of Social@Ogilvy.

Hong Kong – Local digital agency Focus Imaging has restructured its business in a bid to tap into the popular trend of targeted, personalised online advertising.

China - Chinese video streaming site Youku is offering its customers appointment-style TV viewing on the web, as part of a content deal with US media giant CBS.

Hong Kong - Microsoft has invested zero media cost in its latest digital campaign that features an interactive video running in slow motion until viewers virtually opt for a Windows Phone.

Hong Kong – Agenda Hong Kong’s Rudi Leung says Facebook Timeline is an anxious change for social marketers as they have to work harder to keep their fans engaged on the newsfeed.

Shanghai - Lee Kum Kee has appointed WE Marketing Group as its digital agency looking after all digital marketing effort in China after a pitch.

Global - Yahoo! has put its users in control of their online privacy with a "do not track" solution, marring online behavioural targeting and contextual ads upon user's request.

Hong Kong - Air New Zealand's marketing manager of Hong Kong Prudence Lau tells Marketing how the right mix of celebrity, social media and cheekiness can help brands find their niche in the local market.

India – Deodorant brand Axe ran a campaign on Twitter and YouTube in a lead up to the launch of its TV campaign to introduce its new variant.

Hong Kong - With more brands developing micro films as a marketing tool, Youku has launched a campaign with the Hong Kong International Film Festival to support its storytelling format.

Hong Kong - 8 Securities is set to make online trading fun with a new portal that supports social networking and an online video campaign that resembles a movie trailer.

UK - Mobile ad network Yoose has inked a sales partnership with UK-based ad network Mobsta targeting brands and agencies in the market.

Hong Kong - Langham Place Hotel Hong Kong has made a bold social media move by launching a series of micro films on Facebook - all shot with an iPhone 4S.

Regional - Local digital agency New Digital Noise has rebranded itself as NDN Group as its expands its presence with the opening of its office in mainland China.

Hong Kong - Sony Ericsson has become the latest brand to join the micro-film marketing frenzy with the launch of an integrated campaign aimed at emotionally engaging with its young customer group.

Global - For long, online display advertising has played second fiddle to search but the rules of game are changing fast with the emergence of online ad technology intermediaries.

Hong Kong - Retail group Dairy Farm has launched a virtual store for its supermarket chain Market Place by Jasons, hoping to cater to the "hectic lifestyles" of its customer base.

Beijing - Taobao, which reported 555% increase in online sales last year, is pushing its mobile commerce application in anticipation of similar growth levels.

Hong Kong - With online display advertising expected to grow at a rate of 25% this year, community forums Discuss and Uwants are positioning to grab a bigger share of ad revenue.

Global - Whether or not Kony 2012 is a scam, as claimed by few, the social activism campaign has taken the online world by storm and from a social media standpoint it's pure genius, experts say.

Global – AdoTube, Exponential’s in-stream video advertising technology company, has opened five new offices including ones in Singapore and India with the objective of growing its presence globally.