Digital

Global - Unilever has launched an interactive cover image on its Facebook page featuring its followers on the social network.

Hong Kong – Shangri-La has appointed a Hong Kong-based agency to handle its global search engine marketing and optimisation account.

Regional - How far can a man get on a bottle of beer? In its newest campaign, Heineken has created a four episode online campaign showing one man making his way across Asia using only Heineken.

Global - Diageo-owned Irish stout Guinness has launched a global advertising campaign to celebrate "Arthur's Day", a day dedicated to its founder Arthur Guinness.

Australia - Travel website Hooroo has launched a campaign, looking to differentiate itself in the online accommodation category and introducing a hashtag 'thatplace' into its social media activity.

Beijing - Walmart is one step closer to expanding its online presence in China as regulators approved its purchase of a majority stake in an e-commerce firm.

Regional - StrikeAd, a mobile demand side platform service has opened an office in Singapore to service the region, also appointing a managing director to lead the operations.

Hong Kong - A joint study into Hong Kong's digital ad industry shows advertisers should be wary of declining generalist websites and look to the growing strength of vertical portals.

Singapore - Mentos' rap song encouraging locals to "do their duty" for National Day and get frisky to boost the nation's flagging birth rates has received mixed response from the online audience as well as the industry.

Global - LinkedIn's CEO Jeff Weiner said the network receives 23% of unique visitors via mobile and monetising this must extend beyond advertising.

Hong Kong - Harbour City is hoping to expand its viral reach by hosting Hong Kong's largest exhibition of the Japanese anime character Doraemon.

Global - Possible Worldwide has acquired UK digital agency Fortune Cookie, adding to the WPP network's expanding global presence.

Hong Kong - The theme park's newly launched video platform will host 10 episodes of behind-the-scene footage of animal trainers and keepers.

Hong Kong - Mobile marketing firm TheTMSway has created a new self-service platform for brands to create mobile campaigns in real-time.

Hong Kong - Pop star Stefanie Sun to discuss her hairstyle and other important topics via the social network.

Regional - Chinese search giant Baidu is developing search capabilities in different languages making a conscious decision to stay away from English to not compete with Google.

Beijing - Aegis Group has formed a joint venture with digital marketing firm Adsit under its existing iProspect network.

Hong Kong – Audi, BMW and Toyota are some of the most active automobile brands on Facebook but more needs to be done to drive engagement.

Hong Kong - Compass Visa is set to launch a social media campaign with UNICEF after a similar push last month that drew 140,000 Facebook engagements.

Global - Shell has responded to an elaborate social media scam campaign put up by activists protesting its proposal to drill in the Arctic, but experts say the latter have already gotten their point across.

Shanghai - Louis Vuitton has partnered with Jiepang for a social engagement campaign ahead of the opening of its largest China store this weekend.

Regional - R/GA has appointed a regional planning director for the Asia Pacific region.

Global - Nike is planning to launch a series of real-time promoted tweets during the Olympics through its Jordan brand as part of its "Rise Above" campaign.

Singapore - The government and public sector has experienced the biggest increase in digital spending amongst all the other industry sectors, showing a 74% spike in spending.

Hong Kong – Causeway Bay’s latest shopping mecca Hysan Place has appointed an agency to handle its digital strategy from website and social media to the mall’s digital kiosks.

Hong Kong - A newly landed digital marketing firm has launched two new ad networks that target by gender.

Global - Marketers are wasting vast amounts of money to gain ‘likes' on Facebook from users who have no real interest in their products, a BBC report claims.

Shanghai - First and second tier China cities to become the focus for a new e-commerce initiative.

Indonesia – Singapore-based online marketing agency clickTRUE has expanded to Indonesia, following suit after Google.

Global - Twitter plans to adjust the way it sells Promoted Tweets by introducing a traditional display ad model.