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Starbucks nets 20,000 Facebook offers in a day

Joyce Yip | Hong Kong | Oct 11, 2012

Hong Kong – The coffee chain hitches on the social network’s latest coupon function, netting 20,000 claims in 24 hours.
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Next Media eyes growth for Sharpon

Joyce Yip | Hong Kong | Oct 09, 2012

Hong Kong – Sharp Daily's shopping subsidiary is going through a growth spurt.
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Why chairs are like Facebook

Via Adweek | Global | Oct 05, 2012

Global - The social network promises its 1 billion users warmth in the vast, cold universe in its latest brand spot.
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Brandscreen gets US$11m funding boost

Elizabeth Low | Singapore | Oct 03, 2012

Regional - Brandscreen has received funding of more than US$11million from investors including SingTel to expand across the region.
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Measuring digital isn't everything: Cummings

Elizabeth Low | Singapore | Sep 26, 2012

Regional - How are marketers measuring digital? Very poorly, says regional director of digital and social media, Damien Cummings adding that it really doesn't matter. Here's why.
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How a European retailer connects with China

Erica Ng | Hong Kong | Sep 21, 2012

Hong Kong – The digital marketer behind a luxury retailer which operates nine outlets across Europe tells Marketing how to attract travellers from China.
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Consumer engagement key to awards success

Staff Writer | Hong Kong | Sep 21, 2012

Hong Kong - The inaugural Mobile Excellence Awards will honour marketing that demonstrates the true power of mobile, its ability to bring brands closer to consumers.
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New mobile marketing player in HK

Staff Writer | Hong Kong | Sep 20, 2012

Hong Kong - Havas Media has expanded its mobile marketing brand Mobext to Hong Kong.
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Twitter's biggest profile overhaul

Cream Global | Global | Sep 20, 2012

Global - Twitter has undergone its largest visual overhaul to date, having unveiled a new look for Twitter profiles in a bid to create a "more meaningful" Twitter presence for its users.
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Levi’s rolls out first social catalogue

Erica Ng | Global | Sep 14, 2012

Global - Levi's has unveiled a digital magazine-like ad on Flipboard which blends elements of full-page magazine ads and social media.
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Mobile takes centre stage with Facebook

Via Adweek | Global | Sep 12, 2012

Global - Mark Zuckerberg’s reappearance since Facebook's IPO and his take on mobile, Instagram and competition with Google.
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PPS picks regional ad sales partner

Staff Writer | Hong Kong | Sep 11, 2012

Regional - Video streaming network PPS has appointed Innity to help boost advertising sales across Asia.
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Social media: Back to basics?

Staff Writer | Global | Sep 10, 2012

Global - Almost 90% of all web users have at least one social media account but more are becoming passive users, turning to more high profile users such as celebrities for content, effectively mimicking the traditional broadcast model.
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Ikea opens up the design floor to customers

Joyce Yip | Hong Kong | Sep 07, 2012

Hong Kong - Ikea lets customers do the designing with its latest social media campaign with Ogilvy.
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MSN debuts property channel with GoHome

Joyce Yip | Hong Kong | Sep 06, 2012

Hong Kong - Two of the city's biggest websites join hands to create an online platform for Hong Kong home buyers.
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Komli Media shuts HK, Vietnam ops

Elizabeth Low | Singapore | Sep 04, 2012

Regional - After its multiple acquisitions earlier last year, Komli Media has restructured its business operations, separating social media from its other operations and closing two of its offices.
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Twitter gives brands direct access to users

Cream Global | Global | Sep 03, 2012

Global - Twitter will soon allow advertisers to target consumers directly based on the interests revealed in their tweets to boost ad revenues.
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UNICEF uncovers Hong Kong superheroes

Erica Ng | Hong Kong | Aug 31, 2012

Hong Kong - UNICEF is asking local teenagers to produce their own superhero videos in a campaign to save children's lives.
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Adsfactor goes after car enthusiasts

Staff Writer | Hong Kong | Aug 31, 2012

Hong Kong - Ad network Adsfactor has launched a new automotive channel targeting car lovers, buyers and drivers.
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NDN taps into fashion e-commerce

Erica Ng | Hong Kong | Aug 30, 2012

Hong Kong - Local digital agency NDN Group has launched an online fashion retail shop for the Chinese market.
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Compass Visa engages with two-way videos

Erica Ng | Hong Kong | Aug 30, 2012

Hong Kong - Compass Visa is hoping to brand itself as the credit card for online shopping.
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Dulux finds real-life inspiration

Staff Writer | China – Shanghai | Aug 27, 2012

Shanghai - Dulux has launched its first branded web drama based on real-life stories it collected on social media platforms.
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Lee Kum Kee goes for young cooks

Erica Ng | Hong Kong | Aug 24, 2012

Hong Kong - Chinese sauce brand Lee Kum Kee is upping its digital presence in a five-month partnership with recipe site DayDayCook.com.
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Ducks with flaming gas go viral

Erica Ng | Thailand | Aug 24, 2012

Bangkok - A newscast on ducks in China mysteriously emitting flaming gas from their behinds turned out to be a campaign for a duck-flavoured snack.
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Unilever’s Facebook fans take centre stage

Erica Ng | Global | Aug 24, 2012

Global - Unilever has launched an interactive cover image on its Facebook page featuring its followers on the social network.
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Shangri-La picks global search partner

Erica Ng | Hong Kong | Aug 23, 2012

Hong Kong – Shangri-La has appointed a Hong Kong-based agency to handle its global search engine marketing and optimisation account.
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Heineken creates digital Passport

Staff Writer | Singapore | Aug 22, 2012

Regional - How far can a man get on a bottle of beer? In its newest campaign, Heineken has created a four episode online campaign showing one man making his way across Asia using only Heineken.
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Guinness to paint the town black

Cream Global | Global | Aug 20, 2012

Global - Diageo-owned Irish stout Guinness has launched a global advertising campaign to celebrate "Arthur's Day", a day dedicated to its founder Arthur Guinness.
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Hooroo talks about 'ThatPlace'

Staff Writer | Australia | Aug 17, 2012

Australia - Travel website Hooroo has launched a campaign, looking to differentiate itself in the online accommodation category and introducing a hashtag 'thatplace' into its social media activity.
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Walmart gets China approval for e-commerce

Erica Ng | China – Beijing | Aug 15, 2012

Beijing - Walmart is one step closer to expanding its online presence in China as regulators approved its purchase of a majority stake in an e-commerce firm.
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