Digital
| Joyce Yip | Hong Kong | Oct 11, 2012Hong Kong – The coffee chain hitches on the social network’s latest coupon function, netting 20,000 claims in 24 hours. | FULL ARTICLE |
| Joyce Yip | Hong Kong | Oct 09, 2012Hong Kong – Sharp Daily's shopping subsidiary is going through a growth spurt. | FULL ARTICLE |
| Via Adweek | Global | Oct 05, 2012Global - The social network promises its 1 billion users warmth in the vast, cold universe in its latest brand spot. | FULL ARTICLE |
| Elizabeth Low | Singapore | Oct 03, 2012Regional - Brandscreen has received funding of more than US$11million from investors including SingTel to expand across the region. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 26, 2012Regional - How are marketers measuring digital? Very poorly, says regional director of digital and social media, Damien Cummings adding that it really doesn't matter. Here's why. | FULL ARTICLE |
| Erica Ng | Hong Kong | Sep 21, 2012Hong Kong – The digital marketer behind a luxury retailer which operates nine outlets across Europe tells Marketing how to attract travellers from China. | FULL ARTICLE |
| Staff Writer | Hong Kong | Sep 21, 2012Hong Kong - The inaugural Mobile Excellence Awards will honour marketing that demonstrates the true power of mobile, its ability to bring brands closer to consumers. | FULL ARTICLE |
| Staff Writer | Hong Kong | Sep 20, 2012Hong Kong - Havas Media has expanded its mobile marketing brand Mobext to Hong Kong. | FULL ARTICLE |
| Cream Global | Global | Sep 20, 2012Global - Twitter has undergone its largest visual overhaul to date, having unveiled a new look for Twitter profiles in a bid to create a "more meaningful" Twitter presence for its users. | FULL ARTICLE |
| Erica Ng | Global | Sep 14, 2012Global - Levi's has unveiled a digital magazine-like ad on Flipboard which blends elements of full-page magazine ads and social media. | FULL ARTICLE |
| Via Adweek | Global | Sep 12, 2012Global - Mark Zuckerberg’s reappearance since Facebook's IPO and his take on mobile, Instagram and competition with Google. | FULL ARTICLE |
| Staff Writer | Hong Kong | Sep 11, 2012Regional - Video streaming network PPS has appointed Innity to help boost advertising sales across Asia. | FULL ARTICLE |
| Staff Writer | Global | Sep 10, 2012Global - Almost 90% of all web users have at least one social media account but more are becoming passive users, turning to more high profile users such as celebrities for content, effectively mimicking the traditional broadcast model. | FULL ARTICLE |
| Joyce Yip | Hong Kong | Sep 07, 2012Hong Kong - Ikea lets customers do the designing with its latest social media campaign with Ogilvy. | FULL ARTICLE |
| Joyce Yip | Hong Kong | Sep 06, 2012Hong Kong - Two of the city's biggest websites join hands to create an online platform for Hong Kong home buyers. | FULL ARTICLE |
| Elizabeth Low | Singapore | Sep 04, 2012Regional - After its multiple acquisitions earlier last year, Komli Media has restructured its business operations, separating social media from its other operations and closing two of its offices. | FULL ARTICLE |
| Cream Global | Global | Sep 03, 2012Global - Twitter will soon allow advertisers to target consumers directly based on the interests revealed in their tweets to boost ad revenues. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 31, 2012Hong Kong - UNICEF is asking local teenagers to produce their own superhero videos in a campaign to save children's lives. | FULL ARTICLE |
| Staff Writer | Hong Kong | Aug 31, 2012Hong Kong - Ad network Adsfactor has launched a new automotive channel targeting car lovers, buyers and drivers. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 30, 2012Hong Kong - Local digital agency NDN Group has launched an online fashion retail shop for the Chinese market. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 30, 2012Hong Kong - Compass Visa is hoping to brand itself as the credit card for online shopping. | FULL ARTICLE |
| Staff Writer | China – Shanghai | Aug 27, 2012Shanghai - Dulux has launched its first branded web drama based on real-life stories it collected on social media platforms. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 24, 2012Hong Kong - Chinese sauce brand Lee Kum Kee is upping its digital presence in a five-month partnership with recipe site DayDayCook.com. | FULL ARTICLE |
| Erica Ng | Thailand | Aug 24, 2012Bangkok - A newscast on ducks in China mysteriously emitting flaming gas from their behinds turned out to be a campaign for a duck-flavoured snack. | FULL ARTICLE |
| Erica Ng | Global | Aug 24, 2012Global - Unilever has launched an interactive cover image on its Facebook page featuring its followers on the social network. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 23, 2012Hong Kong – Shangri-La has appointed a Hong Kong-based agency to handle its global search engine marketing and optimisation account. | FULL ARTICLE |
| Staff Writer | Singapore | Aug 22, 2012Regional - How far can a man get on a bottle of beer? In its newest campaign, Heineken has created a four episode online campaign showing one man making his way across Asia using only Heineken. | FULL ARTICLE |
| Cream Global | Global | Aug 20, 2012Global - Diageo-owned Irish stout Guinness has launched a global advertising campaign to celebrate "Arthur's Day", a day dedicated to its founder Arthur Guinness. | FULL ARTICLE |
| Staff Writer | Australia | Aug 17, 2012Australia - Travel website Hooroo has launched a campaign, looking to differentiate itself in the online accommodation category and introducing a hashtag 'thatplace' into its social media activity. | FULL ARTICLE |
| Erica Ng | China – Beijing | Aug 15, 2012Beijing - Walmart is one step closer to expanding its online presence in China as regulators approved its purchase of a majority stake in an e-commerce firm. | FULL ARTICLE |
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