Digital

Hong Kong - Xaxis has launched its first office in Hong Kong, led by former Tribal Fusion business director Andy Chung.

Shanghai - Mondelēz, formerly Kraft Foods, has appointed wwwins Isobar as agency of record for the Oreo brand in China.

Mumbai - Revlon leveraged social media to gain insight into Indian women's beauty habits before launching a product campaign.

Global - Why YouTube's move for paid subscriptions is a strong step in the right direction, industry players tell Marketing.

Global - Facebook's Graph Search is the talk of the town but is it a real threat to search offerings by giants such as Google and Microsoft? Industry experts weigh in.

Hong Kong - One2free has joined TBWA to launch a new approach to social content by enabling gaming within Facebook posts.

Hong Kong - Groupon is introducing itself as Hong Kong's first-ever online stage for marriage proposal.

Global - WPP's audience buying company Xaxis has launched a programmatic buying product for targeting global audiences in the digital radio market, called Xaxis Radio.

Beijing – The soft drink’s new star-studded Chinese New Year spot with Youku and Tudou are grabbing eyeballs.

Regional - After an earlier frenzy over deal sites, it's now the beauty box businesses that are seeing huge growth potential across the region. Marketing finds out why.

Hong Kong - Pizza Hut has expanded its relationship with Havas Worldwide Hong Kong, adding digital communications to the agency's remit.

Hong Kong – International NGO The Climate Group unveils a year-long competition to promote low-carbon usage through community events and social media.

Shanghai - Agenda Shanghai has appointed Emen Chong from Lowe China as client services director.

Global - Baidu took on its first global partnership with French telecom Orange to deliver a new mobile browser to Africa and the Middle East.

Singapore - Mindshare will now offer digital campaign Gross Rating Point measurement solutions by Effective Measure to its clients.

Global – The hotel group plays doctor to attract leisure travellers.

Global - The new CEO reveals some plans to agency executives at CES.

Regional - General Mills has appointed BBH Asia Pacific to work on the digital business for Haagen-Dazs, covering the Asia Pacific region, the Middle East and South Africa.

Hong Kong - Langham Hospitality Group's Eaton Hotel has appointed Beyond Media Global as its search marketing agency.

Global – The search engine branch shows shoppers’ frustration through comical parodies of missteps on the digital shelf.

Hong Kong - Luxury shopping platform Luxup has opened in Hong Kong and Macau following its launches in London and New York.

Beijing – PCs are the most popular device for Chinese online shoppers compared to tablets and smartphones, a new study from Ipsos found.

Global - We are Social has bagged Lenovo's account as its global social media agency of record.

Global - Popular video game Call of Duty: Black Ops 2 is launching with a mobile rich media campaign.

Hong Kong - PayPal's Kerry Wong debunks mobile shopping myths as Hong Kong's spending on m-commerce reached HK$6.4 billion.

Regional - Following the launch of iTunes store in 12 new Asian markets this year including Singapore and Hong Kong, Apple has further rolled out the offering in India and 52 other markets globally.

Hong Kong – The credit card company adds a sense of mystery to its digital lucky draw campaign and lets fans pick which charity they want to help.

Shanghai - Omnicom Group's digital agency NIM Digital has partnered with Innity to introduce the cost-per-engagement model in China.

Regional - Twitter has appointed Komli Media as its exclusive sales partner for Southeast Asia.

Hong Kong – The jeweller kicks off the festive season with virtual gift-giving, lucky draws and a mix-and-match help guide.