Digital
| Elizabeth Low | Singapore | Sep 01, 2010Singapore - In a loyalty marketing push, Panasonic has reached out to its previous customers for the launch of its new camera, the LX5 camera. |  FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 31, 2010Hong Kong - Shopping mall Langham Place has launched what it calls Hong Kong's first membership-based iPhone application in a bid to reward and interact with loyal shoppers. | | FULL ARTICLE |
| Erica Ng | China – Shanghai | Aug 30, 2010Shanghai - General Motors has added a twist to its marketing mix by launching a series of online short films with Chinese video-sharing site Youku to promote its Chevrolet Cruze. | | FULL ARTICLE |
| Via afaqs | India | Aug 30, 2010India - As telecom companies in India play the number game with the applications on offer, they have now started outsourcing this to specialised application developers. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 30, 2010Hong Kong - Pixel Media has invested over HK$5 million to launch an in-text advertising platform that places pop-up ads in contextually relevant websites in a bid to challenge search marketing. | | FULL ARTICLE |
| Via Adweek | New York | Aug 30, 2010Global - After being live for a year and backed by an estimated $100 million ad push, Microsoft's Bing now commands about 12% or 13% of the search market, up from 8% or 9% a year ago. | | FULL ARTICLE |
| Elizabeth Low | Singapore | Aug 30, 2010Singapore - Burger King has launched a new campaign to push its new snack menu. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 27, 2010Hong Kong - CLP has rolled out its first online tree planting campaign across Asia Pacific with a target of planting 100,000 virtual trees. | | FULL ARTICLE |
| Elizabeth Low | Singapore | Aug 27, 2010Singapore - The Business Times will launch a magazine on the commodity and currency derivatives exchange market in conjunction with the Singapore Mercantile Exchange in 2011. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 27, 2010Hong Kong - In the midst of this year's moon cake frenzy, restaurant group Tao Heung is hoping to stand out from the crowd by launching an e-shop. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 26, 2010Hong Kong - Alibaba.com claims to be building the world's first global e-commerce supply chain as it acquired the second US-based e-commerce firm in two months, Auctiva. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 25, 2010Hong Kong - Mobile advertising network Amaze has seen more banks and financial institutions hopping aboard to reach high net worth individuals via mobile marketing. | | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 24, 2010Malaysia - Sony Pictures Malaysia has engaged Tribal Fusion to develop a 3D online video clip for its upcoming sci-fi thriller Resident Evil: Afterlife in 3D ahead of its local release on 10 September. | | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 24, 2010Malaysia – Alliance Bank is creating significant buzz in the social media sphere with its latest marketing campaign themed Mohd. Khairuddin, "Your Mum Is Nagging You", which promotes its You:nique Prepaid Card. | | FULL ARTICLE |
| Erica Ng | China – Shanghai | Aug 24, 2010Shanghai - Euro RSCG claims to have doubled its digital operations in China despite the departure of its 4D China managing director Billboard Kwok. | | FULL ARTICLE |
| Via afaqs | India | Aug 24, 2010India - Apart from marketing, Facebook is now being leveraged as a point of sale in India, with brands such as Bigtree Entertainment and PVR Cinemas and others taking the plunge. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 23, 2010Hong Kong - Sony Music has partnered with Google to launch an integrated digital campaign using YouTube as a multimedia platform and iGoogle as an online fan club for its Asian artist Leehom Wang. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 23, 2010Hong Kong - Preparing for the 10th anniversary of its Halloween Bash, Ocean Park has appointed Rice 5 to develop a large-scale Facebook game to promote the 20 all-new spooky attractions. | | FULL ARTICLE |
| Contributor MKT | Hong Kong | Aug 20, 2010Sharon Ng, head of marketing at Google Hong Kong shares five valuable tips on how to make the most of your online strategy. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 20, 2010Hong Kong - Japanese online shopping platform Jshoppers.com is attributing a tripling of its revenue in the past year to email marketing across mainland China and Hong Kong. | | FULL ARTICLE |
Harris | Contributed Content | Singapore | Aug 20, 2010Will Harris, head of marketing of South East Asia Pacific at Nokia looks at what makes smaller digital shops the apple of the marketer's eye. |  COMMENTS (8) FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 19, 2010Hong Kong - Local hotpot chain Tack Hsin Restaurant has launched its first Facebook campaign that blends online and in-store experiences in a bid to raise brand awareness and promote the hotpot culture. | | FULL ARTICLE |
| Via afaqs | India | Aug 19, 2010India - Isobar, the digital arm of Aegis Media, has bagged Perfetti Van Melle's website development and maintenance business. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 18, 2010Hong Kong - Hong Kong consumers are mentioning one major technology brand online every 21 seconds to discuss their preferences, the fourth quarterly Hong Kong Digital Brand Index found. | | FULL ARTICLE |
| Contributor MKT | Hong Kong | Aug 16, 2010iClick CEO Sammy Heish says the industry is on the verge of launching raft of more comprehensive metrics to measure online media, but marketers are yet to embrace online measurement. | | FULL ARTICLE |
| Matt Eaton | Australia | Aug 13, 2010Australia - Tequila has officially launched a content department Jam to coincide with a major interactive campaign for Australian kids TV show, Lockie Leonard. | | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 10, 2010Malaysia – A brainchild of Alt Media, TonTon, a brand new online HD-ready offering targeting the local online community, was launched on August 6. | | FULL ARTICLE |
| Erica Ng | China – Beijing | Aug 10, 2010Beijing - China's web portal Sohu.com said it will sell 32% of its search engine Sogou to strategic investors, including Chinese e-commerce company Alibaba Group. | | FULL ARTICLE |
| Via Adweek | Global | Aug 09, 2010Global - Platforms such as BuzzFeed, StumbleUpon, Digg and even Twitter and Facebook are providing advertisers with an entrée into the stream of shared content by posting brand content on their sites. | | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 09, 2010Hong Kong - Advertisers in Hong Kong spent just HK$6 million on Facebook campaigns in the first six months in 2010, despite its growing user base of close to 3.5 million. | | FULL ARTICLE |
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Great post Will. The time for dedicated digital agencies to win big is now.
Of course, me saying this has nothing to do with the fact that I left a big agency and started a full services digital pure play!
Alright alright, so I may be a little bit biased. But here at Qais - and this is true for our colleagues in other pure plays - we are getting involved in more and more situations where our complete immersion in the digital/ social/ search worlds enables us to connect our clients with their customers in really fulfilling ways.
Key to it all is getting a deep understanding of customers, communities - and passion. As we help people get more out of their lives, everyone wins - Keith.
Will – it is great to hear your views. As an independent agency we can confirm that things have also started to change in Singapore (and the region). It started with the recession and has accelerated this year.
I can name some very traditional companies that I have spoken to over the last 2 months, which only ever use traditional media in the past. Singapore was been way behind in online media spends, but a change is certainly in place.
Two years ago we changed our business model to mimic the changes in the US & EU, with great ‘nimble’ agencies being excellent digital partners to clients.
One thing has changed with the great overseas digital agencies. They are excellent strategy partners, and they get brands. For TUS just beating a ‘digital’ drum is as narrow as hanging on to a ‘print ad’ as the solution for every problem.
We have to be very well versed with different solutions for different business problems. But we also have to get our hands dirty to make sure what we say works…
Euan – The Upper Storey
A little ironic to hear this from Nokia when the very first digital advertising agency in Asia, XM Asia Pacific, was founded in 1995 with the Nokia account. It was a wholly-owned subsidiary of a top 10 agency (at the time), Bates Advertising and now, JWT.
As their first digital Creative Director, I have to say that while I completely agree traditional agencies are still missing the boat with their "all talk, no understanding" approach -- we should acknowledge that globally, as with XM, it was the major agencies with people who "got it" early on that started things off in earnest and made it possible for independents to rise up. Yes, there were exceptions like Organic, but they only established a base because they were literally across the hall from Yahoo! and thanks to the needs of groups like that who came to them (rather than seeking out that sort of business) transformed into today's definition of a "digital marketing agency."
But i think many have forgotten our history, and now traditional agencies and marketing organizations with their new generations of executives are falling over themselves to achieve measurable success and an approach that's more than emails and banners, finally.
I started a company this year, Heresy, for the express purpose of helping these folks truly understand how to move their valuable experience and understanding of brand strategy into the new media, while not being intimidated or foolish in their approaches. (marketing insert warning!: http://heresy.me) So, while I agree with you, I do think it's wise to remember that the "big dumb agencies" are extremely capable of doing excellent, effective work in the exploding online world.
--Josh
--
Josh Sklar
Founder / Heresiarch
Heresy, LLC
+1 512 415-1698
@chiefheretic
josh@heresy.me
http://heresy.me
http://www.linkedin.com/in/joshsklar
interesting comments all.
speaking as another independent digital agency, although ad agencies in general seem to be advocating more advanced digital strategies more enthusiastically than in the past, it's ironic how many media buying agencies still do not.
there are some exceptions but we still run into many situations where (of course) the media buying agency controls the channel spend and we often run into cases where the "digital specialists" in the media buying house either lack digital sophistication and make only basic recommendations with flawed strategies and/or the more advanced recommendations of these specialists are over-ruled by their traditional channel counterparts perhaps due to profit margin concerns.
another advantage of the independent digital agency over the large agency is flexibility in billing models, especially those that involve more entrepreneurial, performance-based fee structures.
for example, we sometimes work for free in exchange for a fee per KPI or even a revenue share of results. of course these arrangements must make sense for the client and for us, but i don't think many large agencies with a giant corporate entity to report to back at the home office would be willing to enter into such agreements.
jeff zweig
chief guru, web guru asia
interesting comments all.
speaking as another independent digital agency, although ad agencies in general seem to be advocating more advanced digital strategies more enthusiastically than in the past, it's ironic how many media buying agencies still do not.
there are some exceptions but we still run into many situations where (of course) the media buying agency controls the channel spend and we often run into cases where the "digital specialists" in the media buying house either lack digital sophistication and make only basic recommendations with flawed strategies and/or the more advanced recommendations of these specialists are over-ruled by their traditional channel counterparts perhaps due to profit margin concerns.
another advantage of the independent digital agency over the large agency is flexibility in billing models, especially those that involve more entrepreneurial, performance-based fee structures.
for example, we sometimes work for free in exchange for a fee per KPI or even a revenue share of results. of course these arrangements must make sense for the client and for us, but i don't think many large agencies with a giant corporate entity to report to back at the home office would be willing to enter into such agreements.
jeff zweig
chief guru, web guru asia
interesting comments all.
speaking as another independent digital agency, although ad agencies in general seem to be advocating more advanced digital strategies more enthusiastically than in the past, it's ironic how many media buying agencies still do not.
there are some exceptions but we still run into many situations where (of course) the media buying agency controls the channel spend and we often run into cases where the "digital specialists" in the media buying house either lack digital sophistication and make only basic recommendations with flawed strategies and/or the more advanced recommendations of these specialists are over-ruled by their traditional channel counterparts perhaps due to profit margin concerns.
another advantage of the independent digital agency over the large agency is flexibility in billing models, especially those that involve more entrepreneurial, performance-based fee structures.
for example, we sometimes work for free in exchange for a fee per KPI or even a revenue share of results. of course these arrangements must make sense for the client and for us, but i don't think many large agencies with a giant corporate entity to report to back at the home office would be willing to enter into such agreements.
jeff zweig
chief guru, web guru asia
interesting comments all.
speaking as another independent digital agency, although ad agencies in general seem to be advocating more advanced digital strategies more enthusiastically than in the past, it's ironic how many media buying agencies still do not.
there are some exceptions but we still run into many situations where (of course) the media buying agency controls the channel spend and we often run into cases where the "digital specialists" in the media buying house either lack digital sophistication and make only basic recommendations with flawed strategies and/or the more advanced recommendations of these specialists are over-ruled by their traditional channel counterparts perhaps due to profit margin concerns.
another advantage of the independent digital agency over the large agency is flexibility in billing models, especially those that involve more entrepreneurial, performance-based fee structures.
for example, we sometimes work for free in exchange for a fee per KPI or even a revenue share of results. of course these arrangements must make sense for the client and for us, but i don't think many large agencies with a giant corporate entity to report to back at the home office would be willing to enter into such agreements.
jeff zweig
chief guru, web guru asia
interesting comments all.
speaking as another independent digital agency, although ad agencies in general seem to be advocating more advanced digital strategies more enthusiastically than in the past, it's ironic how many media buying agencies still do not.
there are some exceptions but we still run into many situations where (of course) the media buying agency controls the channel spend and we often run into cases where the "digital specialists" in the media buying house either lack digital sophistication and make only basic recommendations with flawed strategies and/or the more advanced recommendations of these specialists are over-ruled by their traditional channel counterparts perhaps due to profit margin concerns.
another advantage of the independent digital agency over the large agency is flexibility in billing models, especially those that involve more entrepreneurial, performance-based fee structures.
for example, we sometimes work for free in exchange for a fee per KPI or even a revenue share of results. of course these arrangements must make sense for the client and for us, but i don't think many large agencies with a giant corporate entity to report to back at the home office would be willing to enter into such agreements.
jeff zweig
chief guru, web guru asia