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Starwood turns digital attention to magazines

Marcus Chhan | Malaysia | Jul 02, 2009

Malaysia - Starwood Hotels and Resorts Worldwide has tied-up with digital and interactive publishing company, Zinio to give guests access to a branded newsstand of digital magazines.
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ZoMedia's Navigator mag goes digital

Ben Burrowes | Singapore | Jul 01, 2009

Singapore - After 19 issues ZoMedia has launched the online version of its free lifestyle magazine Navigator to increase exposure for its advertisers.
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Research says online ads must offer more

Adaline Lau | Hong Kong | Jun 30, 2009

Regional - Since the launch of Adsfactor TV in February this year, results from Eyeblaster show that 40% of users watch an entire TVC online, with average viewing time 20 seconds of a 30 second TVC.
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Digital marketing lacking suitable ROI metrics

Marcus Chhan | Malaysia | Jun 30, 2009

Regional - A new global study on digital marketing has revealed 44% of marketers blame a lack of suitable metrics to measure impact and ROI as a barrier to cross channel adoption in campaigns.
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Virtual Ngee Ann city
Virtual Ngee Ann city

Twinity creates virtual Orchard road

Rayana Pandey | Singapore | Jun 29, 2009

Singapore - Metaversum's platform Twinity in partnership with the AsiaOne Network is creating a virtual landscape of Orchard Road, with an objective to project Singapore as one of Asia's top cities worldwide.
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Nissan wants to drive you crazy

Marcus Chhan | Malaysia | Jun 26, 2009

Malaysia - Creative Juice\Sil has helped Nissan launch an integrated campaign to grow the brand's trust amongst Malaysian consumers.
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Brand building online as good as TV

Candy Chan | Hong Kong | Jun 26, 2009

Hong Kong - While some companies regard TV commercials as a better brand building tool, Yahoo Hong Kong MD Alfred Tsoi said online advertising can be as creative and effective.
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Search giant under the spotlight in China

Adaline Lau | China – Beijing | Jun 25, 2009

Beijing - Chinese users on micro-blogging services such as Twitter and Fanfou were outraged last night cursing the "Great Firewall" as authorities continued to block Google in China.
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wwwins takes digital duties for Mirama

Matt Eaton | China – Beijing | Jun 24, 2009

Hong Kong - If designed and built with the customer at heart, hotel websites can be money making machines said Chris Ryan MD of wwwins Consulting, which has landed digital duties for The Miramar Group.
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Eight taps into customers insights online

Candy Chan | China – Beijing | Jun 23, 2009

Beijing - Boutique hotel The Opposite House has rolled out a magazine-style blog, providing a platform for clients to share fashion and food tips online.
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Nokia taps Facebook to drive web traffic

Adaline Lau | Hong Kong | Jun 23, 2009

Hong Kong - Nokia has rolled out a digital campaign to support the launch of its N97 model, which has seen its weekly market share to its local website increase by 197% spurred by traffic via Facebook, according to Hitwise Hong Kong.
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OCBC kicks off digital review

John Davidson | Singapore | Jun 22, 2009

Singapore - OCBC has launched a digital pitch in Singapore with seven agencies involved.
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Star Publications buys 20% stake in 701Sou

Marcus Chhan | Malaysia | Jun 19, 2009

Regional - Star Publications has bought a 20% stake in online search directory company 701Sou from SPH Interactive International (SPHII) for S$5 million.
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www.asiaone.com
www.asiaone.com

Sprice.com teams up with AsiaOne

Ben Burrowes | Singapore | Jun 18, 2009

Singapore - Travel search engine Sprice.com has announced a partnership with AsiaOne to provide the online news portal with its hotel search tool.
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Illuminant boosts digital with Sinotech deal

Adaline Lau | China – Beijing | Jun 16, 2009

Beijing - With a move to digital integration Illuminant Partners has formed a partnership with SinoTech that will boost its digital marketing offering for clients in China and across Asia.
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Yahoo's Kunze
Yahoo's Kunze

Yahoo Mobile launches in APAC

Rayana Pandey | Singapore | Jun 16, 2009

Regional - Yahoo Mobile has today launched in nine countries globally, boasting features such as search, social networking, news and email.
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Smartphone demand skyrockets

Rayana Pandey | Singapore | Jun 16, 2009

Regional - The demand for smartphones in Asia Pacific is soaring, according to a survey conducted by CNET which found 86% of the respondents in the region hope to buy a smartphone in the near future.
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Asian Youth Games taps up Facebook

Rayana Pandey | Singapore | Jun 15, 2009

Singapore - As part of a publicity campaign for the inaugural Asian Youth Games Singapore 2009, the organising committee has launched a Facebook public profile targeting Singapore youths.
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Jack Morton launches virtual event platform

Adaline Lau | Hong Kong | Jun 12, 2009

Regional - While not designed as a response to the financial downturn, Jack Morton Worldwide's virtual experience platform, which allows customised online events, has gained client interest in light of travel budget cuts.
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Jiu Jik celebrates with digital drive

Adaline Lau | Hong Kong | Jun 12, 2009

Hong Kong - South China Morning Post Publishers' recruitment magazine Jiu Jik has turned eight this year and has rolled out a promotional campaign to raise brand awareness and drive registration to its website.
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Media agencies need to change

John Davidson | Singapore | Jun 10, 2009

Singapore - Media agencies need to better adapt and evolve to accommodate the rise of digital media, according to a keynote session held at ad:tech today. Do you agree? COMMENT NOW
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Consumers stay online in Asia Pacific

Ben Burrowes | Singapore | Jun 09, 2009

Regional - Despite the challenging economic conditions, a survey from the Visa e-Commerce Consumer Monitor has shown that consumers in Asia Pacific are still spending online and it is the travel industry where most of the money is heading to.
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ESPN rebrands Cricinfo.com

Via afaqs | India | Jun 05, 2009

India - Sports entertainment company, ESPN has rebranded its cricket site, Cricinfo.com to ESPNCricinfo.com in a bid to increase the stickiness of the website.
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Microsoft endorses clickTRUE

Rayana Pandey | Singapore | Jun 04, 2009

Singapore - clickTRUE, a wholly-owned subsidiary of SPH Magazines, has received Microsoft adExcellence accreditation.
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Comwerks' Tan
Comwerks' Tan

Comwerks wins People's Association account

Rayana Pandey | Singapore | Jun 04, 2009

Singapore - Government initiative the People's Association has appointed digital agency Comwerks Interactive following a multi-agency pitch.
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LG pushes 3D technology via digital drive

Adaline Lau | Hong Kong | Jun 01, 2009

Hong Kong - A month since LG rolled out an online campaign to promote its Arena KM90 handset that uses 3D technology, the site has attracted 70,000 visits with Facebook contributing 5,000 to that figure.
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Turner to unleash gaming arsenal on Asia

Matt Eaton | Hong Kong | Jun 01, 2009

Asia - Turner Entertainment has set its sights firmly on the online gaming market with the roll out of Fusion Fall later this year to kick start the launch of many Cartoon Network brands into the gaming arena.
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The Upper Storey moves into Malaysia

John Davidson | Singapore | Jun 01, 2009

Regional - Digital agency The Upper Storey is expanding across the region and has opened an office in Kuala Lumpur.
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Bing v Google: Microsoft launches rival search engine

John Davidson | Singapore | May 29, 2009

Global - Microsoft has taken a bold step in its online search battle with Google and today unveiled a new search engine call Bing. Will Bing be a worthy rival to Google? COMMENT NOW
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Bing v Google: Microsoft launches rival search engine

John Davidson | Singapore | May 29, 2009

Global - Microsoft has taken a bold step in its online search battle with Google and today unveiled a new search engine call Bing. Will Bing be a worthy rival to Google? COMMENT NOW
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