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OgilvyOne China rejigs creative line up

Adaline Lau | China – Shanghai | Apr 23, 2008

Shanghai - OgilvyOne China has reworked its senior creative ranks, promoting Johan Vakidis as national creative director of digital and Laifong Siew, former creative director at Wunderman Shanghai, as creative director for its Shanghai operations.
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Another digital move for WPP China

Staff Writer | China – Shanghai | Apr 22, 2008

Shanghai - WPP's digital investment arm WPP Digital, has taken a minority stake in advertising and technology company HDT Holdings.
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Nurun scoops more P&G work

Staff Writer | China – Shanghai | Apr 21, 2008

Shanghai - Procter & Gamble has extended its relationship with Nurun China, appointing the agency to create a digital strategy for its Pringles snacks brand.
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Americans to sell Singapore

Cherisse Beh | Singapore | Apr 17, 2008

Singapore - Singapore Tourism Board (STB) has launched an online consumer generated media (CGM) campaign conceptualised by Patroids Creative Works.
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MTV Japan programs make online move

Contributed Content | Japan | Apr 10, 2008

Japan - MTV Networks Japan's international and Japanese content will be available on Niwango's ‘Nico Nico Douga' online video sharing service.
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Starcom launches search division

Staff Writer | Singapore | Apr 07, 2008

Global - Starcom MediaVest Group (SMG) has launched SMG Search, a search marketing resource that offers Starcom's clients search marketing capabilities as part of an integrated strategic media offering.
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Microsoft ups the ante on Yahoo!

Matt Eaton | Hong Kong | Apr 07, 2008

Global - Two months after its initial offer was rejected, Microsoft has turned up the heat on Yahoo!, threatening to go hostile if its deal is not met within three weeks.
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Marketing Insights - Acxiom

Staff Writer | Hong Kong | Apr 04, 2008

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The Long tail - MMHK April

Matt Eaton | Hong Kong | Apr 04, 2008

The best of China’s blogs: China has a massive online market, nobody doubts it. But the is still like a Forbidden City when it comes to what is happening in China. Here’s a select number of bloggers producing some great analysis on politics, sport, the media and freedom of speech.
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Web watch - MMHK April

Contributor MKT | Hong Kong | Mar 25, 2008

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Lee
Lee

Technology partnership aids mobile phone ads

Noelle Lim | Malaysia | Mar 25, 2008

Malaysia - Mobile value added services company MNC Wireless has entered into a partnership with Cellebrum.com India to jointly undertake R&D, production and marketing of digital content and services for mobile phones.
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Focus denies SMS spam claim

Matt Eaton | Hong Kong | Mar 19, 2008

Hong Kong - China's Focus Media has denied accusations its mobile subsidiary, Focus Media Wireless, has been sending millions of junk messages to mobile users.
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Guinness goes mobile for Sevens support

Adaline Lau | Hong Kong | Mar 18, 2008

Hong Kong - In its first year of a three-year sponsorship deal for the Hong Kong Sevens, Guinness has rolled out a mobile campaign under the theme 'Moments of Greatness' aimed at business professionals aged 25 to 45 years.
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Neo@Ogilvy partners Baidu for search

Adaline Lau | China – Beijing | Mar 17, 2008

Beijing - Neo@Ogilvy has partnered with Baidu to provide a keyword management tool that will allow existing clients to launch and track Chinese language search marketing campaigns much more effectively.
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Organising chaos in response marketing

Contributor MKT | Hong Kong | Mar 17, 2008

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Jansen
Jansen

SPH Search piggybacks on Yahoo

Cherisse Beh | Singapore | Mar 13, 2008

Singapore - SPH Search's global web results will now be powered by Yahoo Search technology as it prepares itself for launch in the next few weeks.
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Yolk's animated MV for Electrico
Yolk's animated MV for Electrico

Kaplan opts for Yolk

Marcus Chhan | Singapore | Mar 12, 2008

Singapore - As part of Kaplan Singapore's plans to create an online presence which merges its APMI Kaplan, Kaplan Financial and Kaplan Professional businesses, the company has appointed Yolk as its interactive and digital marketing agency for the year.
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Facebook tops social networks in HK

Adaline Lau | Hong Kong | Mar 07, 2008

Hong Kong - Facebook has overtaken Chinese language social networks such as Xanga and UWants as the top social network with a 37.72% share in Hong Kong.
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Grubbs exits eBay joins Turner

Adaline Lau | Hong Kong | Mar 05, 2008

Hong Kong - Benjamin Grubbs, eBay marketing director is leaving his role after two years in the top job to join Turner Entertainment as its regional director of interactive media.
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Responsys boosts Asia footprint

Adaline Lau | Singapore | Mar 04, 2008

Singapore - Direct marketing company Responsys has set up its Asia headquarters in Singapore to serve multinational marketers targeting the Asia Pacific region.
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Nike wants women to love sports

Adaline Lau | Hong Kong | Mar 04, 2008

Hong Kong - Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years.
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Chan
Chan

Pixel Media beefs up regional capabilities

Cherisse Beh | Singapore | Mar 03, 2008

Singapore - Pixel Media has hired Huang Shan Shan and Serena Low as regional business manager and sales manager respectively, and extended its SE Asian ad network through a partnership with Yehey.com, an online portal from the Philippines.
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Scandal in the digital age

Matt Eaton | Hong Kong | Feb 25, 2008

The long running "nude photo scandal" involving a swag of Hong Kong pop stars has shown just how fast scandal can spread around the net. But it also highlights the murky areas of online privacy and censorship.
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China's online ad market nears RMB11bn

Matt Eaton | China – Beijing | Feb 25, 2008

Beijing - Search engine advertising and in-game promotions pushed China's online advertising market up 75% to RMB10.6 billion in 2007, according to a new report.
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Omnicom takes digital focus

Staff Writer | China – Shanghai | Feb 21, 2008

Shanghai - Omnicom has hired Jason Kuperman, former MD of Agency.com in Shanghai, to lead its digital operations across the region.
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ACP's AskCLEO app
ACP's AskCLEO app

App-lying marketing ideals to social networking sites

Debbie Cai | Singapore | Feb 19, 2008

How one app developer leveraged on his business network of media owners to enter the realm of creating social networking applications for companies.
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Zuji goes viral to drive membership

Adaline Lau | Hong Kong | Feb 19, 2008

Hong Kong - Zuji Hong Kong has kicked off a viral marketing campaign aimed at driving repeat purchase and building brand awareness for the online travel company.
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Yahoo! rejects Microsoft bid

Staff Writer | Hong Kong | Feb 12, 2008

Global - Yahoo! has rejected a hostile takeover bid from Microsoft, arguing the US$44.6 billion offer "substantially undervalues" the internet company.
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Navigating the Enterprise IT landscape

Contributor MKT | Hong Kong | Feb 11, 2008

Enterprise IT is a critical element of the information technology sector. Products change at the speed of light and so does the needs of IT customers. So how do smart marketers achieve their sales and marketing objectives and what is the most effective way to reach a what is today a demanding and often elite audience? Asiya Bakht reports.
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It's time for experiential marketing to grow up

Contributor MKT | Hong Kong | Feb 05, 2008

Welcome to 2008. What's your new year's resolution? Mine is to help the experiential marketing industry grow up.
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