Digital

Hong Kong - Youth fashion brands in Hong Kong are tapping into social networking, online and mobile marketing channels to connect with the internet savvy teenagers.

Hong Kong - The Classified Post, recruitment unit of South China Morning Post has a number of product enhancements up its sleeve and it has appointed Publicis Hong Kong to manage its branding communications.

BLOG: Studies have shown that youths in China directly influence more than 50% of family expenditures in major Chinese cities, Angie Chan from Starcom asks what makes them tick.

Hong Kong - Yahoo! has rolled out a digital campaign to encourage Hong Kong people to vote for their favourite local talent, but the catch is they can only do so through its email platform.

Global - The rising popularity of status updates on Twitter and Facebook is giving birth to a new way for advertisers to gauge the success of ads: whether they generate consumer buzz.

Singapore - Pepperconn LLP has launched a software for companies to manage content and talents in social media programs with the objective of engaging customers and generating marketing buzz online.

Singapore - Health Promotion Board has appointed Tribal DDB to revamp its youth portal, Breathe.sg, following a competitive pitch.

Singapore - Property website, iProperty.com Singapore and mocca.com the online classifieds arm of MediaCorp have come together to boost offerings.

Singapore - Online unit trust distributors Fundsupermart, has selected Webtrends to drive online experience by analyzing visitor behaviour on its website.

Guangzhou - Home appliance company Hisense has appointed Ogilvy & Mather Guangzhou as its advertising agency tasked to provide branding communications in China.

Hong Kong - SmarTone-Vodafone has marked its move into iPhone with huge launch party at New Town Plaza in Shatin and a heavy campaign to position itself as Hong Kong's most powerful telco network.

Shanghai - Lisa Wei has resigned as partner, client leadership at Mindshare China and will be on gardening leave for the next three months.

Hong Kong - Online travel agency Zuji has launched a Facebook application "ZUJI Map", which allows users to plan and book trips with their Facebook friends.

Singapore - StarHub has launched an enhanced mobile TV application on major smartphone platforms in partnership with Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson.

Hong Kong - Isobar_wwwins Hong Kong has promoted Dwayne Serjeant, creative director to managing director effective in February.

Singapore - More and more companies in Singapore are looking to invest in social media marketing in 2010, according to a world-wide survey by marketing analytics company Alterian.

Singapore - SPH Search through its local search and directory engine, rednano.sg, has launched a partnership with premium business sites, in a bid to allow advertisers to deliver targeted messages to their audiences.

Hong Kong - Media Contacts has hired Margaret Fung in a newly created role as general manager for the Hong Kong office as the agency looks to grow rapidly in the region.

Regional - The Financial Times' branded mini travel guides known as the little book of business travel has made its way into Apple and Blackberry App stores as a free download.

Singapore - Mobile communications and entertainment firm mig33 has unveiled its latest feature that includes wall creation and commenting, voting, and updated profile pages that display virtual gifts exchanged.

India - The Indian Premier League has struck a deal with YouTube to stream live matches of its domestic IPL league in the Twenty20 format.

Shanghai - Nescafe has sponsored the digital production of the Chinese version of Camera Café, which will officially be streamed on Youku.com next Monday.

Shanghai - Barely a year since iris Worldwide entered the Chinese market in Beijing, the independent marketing network has launched a Shanghai office in an aggressive move to ramp up its presence in the country.

Singapore - SingTel and StarHub's battle over EPL and FIFA World Cup drove nearly one-fifth of online discussions in Singapore in the last quarter, according to Edelman-Brandtology's Digital Brand Index (DBI).

New York - The rise of social media has been met with thousands claiming expertise in the area, often without substantial credentials to back up their claim.

Hong Kong - INQ Mobile, part of Hutchinson Whampoa, nabs the head of Sony Ericsson China to spearhead its push into the Greater China region.

Malaysia - Tribal Fusion has launched a full-page video overlay advertising unit called Full Engagement Video, the first major product from the company since setting up in Malaysia late last year.

Beijing - Taobao, one of the largest online shopping portals in China, has launched a Taobao app store and committed RMB10 million to fund independent software developers on the platform.

Singapore - McDonald's has launched a unique advertising campaign for its delivery service, McDelivery on Xbox Live.

Hong Kong - Networld Technology, owner of community forums such as Discuss, UWants and Price, has extended its partnership with Pixel Media to offer rich media solutions for its clients.