Digital
| Erica Ng | Hong Kong | Feb 02, 2010Hong Kong - Youth fashion brands in Hong Kong are tapping into social networking, online and mobile marketing channels to connect with the internet savvy teenagers. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Feb 01, 2010Hong Kong - The Classified Post, recruitment unit of South China Morning Post has a number of product enhancements up its sleeve and it has appointed Publicis Hong Kong to manage its branding communications. | FULL ARTICLE |
| Contributed Content | Hong Kong | Jan 29, 2010BLOG: Studies have shown that youths in China directly influence more than 50% of family expenditures in major Chinese cities, Angie Chan from Starcom asks what makes them tick. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 28, 2010Hong Kong - Yahoo! has rolled out a digital campaign to encourage Hong Kong people to vote for their favourite local talent, but the catch is they can only do so through its email platform. | FULL ARTICLE |
| Via Adweek | New York | Jan 28, 2010Global - The rising popularity of status updates on Twitter and Facebook is giving birth to a new way for advertisers to gauge the success of ads: whether they generate consumer buzz. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 27, 2010Singapore - Pepperconn LLP has launched a software for companies to manage content and talents in social media programs with the objective of engaging customers and generating marketing buzz online. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 27, 2010Singapore - Health Promotion Board has appointed Tribal DDB to revamp its youth portal, Breathe.sg, following a competitive pitch. | FULL ARTICLE |
Grove | Staff Writer | Singapore | Jan 26, 2010Singapore - Property website, iProperty.com Singapore and mocca.com the online classifieds arm of MediaCorp have come together to boost offerings. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 26, 2010Singapore - Online unit trust distributors Fundsupermart, has selected Webtrends to drive online experience by analyzing visitor behaviour on its website. | FULL ARTICLE |
| Adaline Lau | China – Guangzhou | Jan 26, 2010Guangzhou - Home appliance company Hisense has appointed Ogilvy & Mather Guangzhou as its advertising agency tasked to provide branding communications in China. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 25, 2010Hong Kong - SmarTone-Vodafone has marked its move into iPhone with huge launch party at New Town Plaza in Shatin and a heavy campaign to position itself as Hong Kong's most powerful telco network. | FULL ARTICLE |
| Adaline Lau | China – Shanghai | Jan 25, 2010Shanghai - Lisa Wei has resigned as partner, client leadership at Mindshare China and will be on gardening leave for the next three months. | FULL ARTICLE |
| Erica Ng | Hong Kong | Jan 25, 2010Hong Kong - Online travel agency Zuji has launched a Facebook application "ZUJI Map", which allows users to plan and book trips with their Facebook friends. | FULL ARTICLE |
| Staff Writer | Singapore | Jan 22, 2010Singapore - StarHub has launched an enhanced mobile TV application on major smartphone platforms in partnership with Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 22, 2010Hong Kong - Isobar_wwwins Hong Kong has promoted Dwayne Serjeant, creative director to managing director effective in February. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 22, 2010Singapore - More and more companies in Singapore are looking to invest in social media marketing in 2010, according to a world-wide survey by marketing analytics company Alterian. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 22, 2010Singapore - SPH Search through its local search and directory engine, rednano.sg, has launched a partnership with premium business sites, in a bid to allow advertisers to deliver targeted messages to their audiences. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 21, 2010Hong Kong - Media Contacts has hired Margaret Fung in a newly created role as general manager for the Hong Kong office as the agency looks to grow rapidly in the region. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 21, 2010Regional - The Financial Times' branded mini travel guides known as the little book of business travel has made its way into Apple and Blackberry App stores as a free download. | FULL ARTICLE |
| Staff Writer | Singapore | Jan 20, 2010Singapore - Mobile communications and entertainment firm mig33 has unveiled its latest feature that includes wall creation and commenting, voting, and updated profile pages that display virtual gifts exchanged. | FULL ARTICLE |
| Via afaqs | India | Jan 20, 2010India - The Indian Premier League has struck a deal with YouTube to stream live matches of its domestic IPL league in the Twenty20 format. | FULL ARTICLE |
| Adaline Lau | China – Shanghai | Jan 20, 2010Shanghai - Nescafe has sponsored the digital production of the Chinese version of Camera Café, which will officially be streamed on Youku.com next Monday. | FULL ARTICLE |
| Adaline Lau | China – Shanghai | Jan 20, 2010Shanghai - Barely a year since iris Worldwide entered the Chinese market in Beijing, the independent marketing network has launched a Shanghai office in an aggressive move to ramp up its presence in the country. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 19, 2010Singapore - SingTel and StarHub's battle over EPL and FIFA World Cup drove nearly one-fifth of online discussions in Singapore in the last quarter, according to Edelman-Brandtology's Digital Brand Index (DBI). | FULL ARTICLE |
| Via Adweek | New York | Jan 19, 2010New York - The rise of social media has been met with thousands claiming expertise in the area, often without substantial credentials to back up their claim. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 19, 2010Hong Kong - INQ Mobile, part of Hutchinson Whampoa, nabs the head of Sony Ericsson China to spearhead its push into the Greater China region. | FULL ARTICLE |
| Marcus Chhan | Malaysia | Jan 18, 2010Malaysia - Tribal Fusion has launched a full-page video overlay advertising unit called Full Engagement Video, the first major product from the company since setting up in Malaysia late last year. | FULL ARTICLE |
| Adaline Lau | China – Beijing | Jan 18, 2010Beijing - Taobao, one of the largest online shopping portals in China, has launched a Taobao app store and committed RMB10 million to fund independent software developers on the platform. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jan 18, 2010Singapore - McDonald's has launched a unique advertising campaign for its delivery service, McDelivery on Xbox Live. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jan 18, 2010Hong Kong - Networld Technology, owner of community forums such as Discuss, UWants and Price, has extended its partnership with Pixel Media to offer rich media solutions for its clients. | FULL ARTICLE |
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