Digital
| Adaline Lau | China – Shanghai | Apr 23, 2008Shanghai - OgilvyOne China has reworked its senior creative ranks, promoting Johan Vakidis as national creative director of digital and Laifong Siew, former creative director at Wunderman Shanghai, as creative director for its Shanghai operations. | FULL ARTICLE |
| Staff Writer | China – Shanghai | Apr 22, 2008Shanghai - WPP's digital investment arm WPP Digital, has taken a minority stake in advertising and technology company HDT Holdings. | FULL ARTICLE |
| Staff Writer | China – Shanghai | Apr 21, 2008Shanghai - Procter & Gamble has extended its relationship with Nurun China, appointing the agency to create a digital strategy for its Pringles snacks brand. | FULL ARTICLE |
| Cherisse Beh | Singapore | Apr 17, 2008Singapore - Singapore Tourism Board (STB) has launched an online consumer generated media (CGM) campaign conceptualised by Patroids Creative Works. | FULL ARTICLE |
| Contributed Content | Japan | Apr 10, 2008Japan - MTV Networks Japan's international and Japanese content will be available on Niwango's ‘Nico Nico Douga' online video sharing service. | FULL ARTICLE |
| Staff Writer | Singapore | Apr 07, 2008Global - Starcom MediaVest Group (SMG) has launched SMG Search, a search marketing resource that offers Starcom's clients search marketing capabilities as part of an integrated strategic media offering. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Apr 07, 2008Global - Two months after its initial offer was rejected, Microsoft has turned up the heat on Yahoo!, threatening to go hostile if its deal is not met within three weeks. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Apr 04, 2008The best of China’s blogs: China has a massive online market, nobody doubts it. But the is still like a Forbidden City when it comes to what is happening in China. Here’s a select number of bloggers producing some great analysis on politics, sport, the media and freedom of speech. | FULL ARTICLE |
Lee | Noelle Lim | Malaysia | Mar 25, 2008Malaysia - Mobile value added services company MNC Wireless has entered into a partnership with Cellebrum.com India to jointly undertake R&D, production and marketing of digital content and services for mobile phones. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Mar 19, 2008Hong Kong - China's Focus Media has denied accusations its mobile subsidiary, Focus Media Wireless, has been sending millions of junk messages to mobile users. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Mar 18, 2008Hong Kong - In its first year of a three-year sponsorship deal for the Hong Kong Sevens, Guinness has rolled out a mobile campaign under the theme 'Moments of Greatness' aimed at business professionals aged 25 to 45 years. | FULL ARTICLE |
| Adaline Lau | China – Beijing | Mar 17, 2008Beijing - Neo@Ogilvy has partnered with Baidu to provide a keyword management tool that will allow existing clients to launch and track Chinese language search marketing campaigns much more effectively. | FULL ARTICLE |
Jansen | Cherisse Beh | Singapore | Mar 13, 2008Singapore - SPH Search's global web results will now be powered by Yahoo Search technology as it prepares itself for launch in the next few weeks. | FULL ARTICLE |
Yolk's animated MV for Electrico | Marcus Chhan | Singapore | Mar 12, 2008Singapore - As part of Kaplan Singapore's plans to create an online presence which merges its APMI Kaplan, Kaplan Financial and Kaplan Professional businesses, the company has appointed Yolk as its interactive and digital marketing agency for the year. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Mar 07, 2008Hong Kong - Facebook has overtaken Chinese language social networks such as Xanga and UWants as the top social network with a 37.72% share in Hong Kong. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Mar 05, 2008Hong Kong - Benjamin Grubbs, eBay marketing director is leaving his role after two years in the top job to join Turner Entertainment as its regional director of interactive media. | FULL ARTICLE |
| Adaline Lau | Singapore | Mar 04, 2008Singapore - Direct marketing company Responsys has set up its Asia headquarters in Singapore to serve multinational marketers targeting the Asia Pacific region. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Mar 04, 2008Hong Kong - Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years.
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Chan | Cherisse Beh | Singapore | Mar 03, 2008Singapore - Pixel Media has hired Huang Shan Shan and Serena Low as regional business manager and sales manager respectively, and extended its SE Asian ad network through a partnership with Yehey.com, an online portal from the Philippines. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Feb 25, 2008The long running "nude photo scandal" involving a swag of Hong Kong pop stars has shown just how fast scandal can spread around the net. But it also highlights the murky areas of online privacy and censorship. | FULL ARTICLE |
| Matt Eaton | China – Beijing | Feb 25, 2008Beijing - Search engine advertising and in-game promotions pushed China's online advertising market up 75% to RMB10.6 billion in 2007, according to a new report. | FULL ARTICLE |
| Staff Writer | China – Shanghai | Feb 21, 2008Shanghai - Omnicom has hired Jason Kuperman, former MD of Agency.com in Shanghai, to lead its digital operations across the region. | FULL ARTICLE |
ACP's AskCLEO app | Debbie Cai | Singapore | Feb 19, 2008How one app developer leveraged on his business network of media owners to enter the realm of creating social networking applications for companies. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Feb 19, 2008Hong Kong - Zuji Hong Kong has kicked off a viral marketing campaign aimed at driving repeat purchase and building brand awareness for the online travel company. | FULL ARTICLE |
| Staff Writer | Hong Kong | Feb 12, 2008Global - Yahoo! has rejected a hostile takeover bid from Microsoft, arguing the US$44.6 billion offer "substantially undervalues" the internet company. | FULL ARTICLE |
| Contributor MKT | Hong Kong | Feb 11, 2008Enterprise IT is a critical element of the information technology sector. Products change at the speed of light and so does the needs of IT customers. So how do smart marketers achieve their sales and marketing objectives and what is the most effective way to reach a what is today a demanding and often elite audience? Asiya Bakht reports.
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| Contributor MKT | Hong Kong | Feb 05, 2008Welcome to 2008. What's your new year's resolution? Mine is to help the experiential marketing industry grow up. | FULL ARTICLE |
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