ADVERTISING
| John Davidson | Singapore | Jul 01, 2009Omnicom Media Group's Asia Pacific CEO Barry Cupples believes all the partners in the advertising world need to lift their game when it comes to digital, a medium which is largely misunderstood. | FULL ARTICLE |
Last year's campaign | Rayana Pandey | Singapore | Jun 30, 2009Singapore - The Singapore Traffic Police has awarded this year's campaign for Road Safety 2009 and Anti-drink Driving to O3 Advertising and Y&R respectively. | FULL ARTICLE |
| Contributed Content | Singapore | Jun 30, 2009On a trip just completed to New York to rally support for, well, I can't say too much, but it's a pretty badly kept secret, I had the opportunity to meet a lot of interesting agency people on Madison Avenue including a ninja. | FULL ARTICLE |
| John Davidson | Singapore | Jun 30, 2009Singapore - Digital agency The Upper Storey has won the through-the-line campaign to promote next year's OCBC Cycle Singapore following a three-way pitch. | FULL ARTICLE |
| Ben Burrowes | Singapore | Jun 30, 2009Singapore - Yeo's has officially launched its new "H-TWO-O: The Winning Formula" advertising campaign which features four of the biggest names in Singapore football. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jun 29, 2009Hong Kong - Solvil et Titus, a watch brand that was famous for its "Timeless Love" tagline has rolled out a campaign to reconnect with young women by getting them to talk about the relationship between time and love. | FULL ARTICLE |
| Via afaqs | India | Jun 29, 2009Cannes - US President Barack Obama's presidential campaign has won the Titanium and Integrated Grand Prix at Cannes this year, the first time that the same campaign has won the Grand Prix in both the categories. | FULL ARTICLE |
Lubars | Via afaqs | India | Jun 29, 2009India - India has managed two golds in the Films Lions category at the International Advertising Festival in Cannes for the first time. | FULL ARTICLE |
| Ben Burrowes | Singapore | Jun 29, 2009Singapore - The huge stir which Burger King's new ‘Super Seven Incher' outdoor ad has created within the international blogging community has come as somewhat of a surprise to Religion - the Singapore agency which created the not-so subtle work. Does the ad go too far? COMMENT NOW | COMMENTS (7) FULL ARTICLE |
Wilson | John Davidson | Singapore | Jun 29, 2009Regional - Media agency DWA has appointed Tobias Wilson the role of regional director of ASEAN. | FULL ARTICLE |
| John Davidson | Singapore | Jun 29, 2009Cannes - Singapore has done well in the Press category at Cannes, with JWT winning gold and two other agencies picking up awards. | FULL ARTICLE |
| John Davidson | Singapore | Jun 29, 2009Cannes - JWT Singapore and Euro RSCG Singapore have won awards each in Outdoor at Cannes, but Singapore has missed out on metal in the Media and Radio categories. | FULL ARTICLE |
Ng | Contributed Content | Singapore | Jun 29, 2009Euro RSCG Singapore executive creative director and Outdoor Lions judge Victor Ng wraps up Cannes 2009, nominating some 'special' Lions that should be awarded. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Jun 26, 2009Hong Kong - McCann Erickson and Ogilvy & Mather have walked away with the lions share of awards at last night's sixth annual Effie awards, which celebrates the best effective advertising. | FULL ARTICLE |
| Pamela Vinsence | Malaysia | Jun 26, 2009Malaysia - PLUS Expressways is using racing outfit A1 Team Malaysia to shoot a public service announcement advertisement as part of its continuous effort to educate the public on road safety. | FULL ARTICLE |
| Adaline Lau | China – Beijing | Jun 26, 2009Beijing - Euro RSCG has nabbed former Grey Beijing managing director Tammy Sheu as group managing director for Beijing and North China. | FULL ARTICLE |
| Contributed Content | Singapore | Jun 26, 2009McCann Erickson Singapore executive creative director and Direct Lions judge Farrokh Madon gives the inside view on the standard of direct marketing work at Cannes this year. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jun 26, 2009Singapore - Resorts World Sentosa is tipped to appoint Y&R Singapore as its new creative agency following a pitch, Marketing understands. | FULL ARTICLE |
| Via afaqs | India | Jun 26, 2009India - The United Nations, along with the International Advertising Association and host of global advertising and media agencies, has launched a global campaign which empowers citizens to engage in the Climate Change Conference in Copenhagen and offer their solutions for climate control. | FULL ARTICLE |
Covington | Contributed Content | Singapore | Jun 26, 2009Singapore - The Singapore International Advertising Congress will be held on 17 July in conjunction with the Singapore Effie Awards, with this year's theme to be 'Ideanomics: Creativity on a budget'. | FULL ARTICLE |
| Rayana Pandey | Singapore | Jun 25, 2009Global - Telco giant Vodafone has called for a global review of its media buying arrangements as part of a review of its cost base. | FULL ARTICLE |
Ng | Contributed Content | Singapore | Jun 24, 2009Euro RSCG Singapore executive creative director and Outdoor Lions judge Victor Ng gives his verdict on Cannes so far, revealing the highlights for Asia at this year's festival. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jun 24, 2009Hong Kong - The Association of Accredited Advertising Agencies has struck a partnership with the government-funded body CreateHK to place 100 internships with local advertising agencies. | COMMENTS (1) FULL ARTICLE |
| John Davidson | Singapore | Jun 24, 2009Cannes - Singapore has missed out on the Direct and PR Lions awards in Cannes, with Y&R claiming a silver in Promo. In total Singapore has received two shortlists in Media and three in the Cyber categories. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Jun 23, 2009Global - As part of Standard Chartered's CSR strategy, the bank has launched a social media campaign and website to raise awareness and provide resources about HIV and AIDS worldwide. | FULL ARTICLE |
| John Davidson | Singapore | Jun 23, 2009Regional - LG had launched a digital campaign to leverage its sponsorship of the new film Transformers: Revenge of the Fallen. | FULL ARTICLE |
| John Davidson | Singapore | Jun 23, 2009Just had a look through some the entries being judged at Cannes this year, and there is some brilliant work on show. | FULL ARTICLE |
| John Davidson | Singapore | Jun 23, 2009Cannes - Singapore has received 18 shortlists in the Press category at Cannes and 16 in Outdoor, with BBDO\Proximity leading the charge. | FULL ARTICLE |
Sachdeva | Via afaqs | India | Jun 22, 2009India - Apollo Tyres has appointed Capital as its creative partner, after a multi-agency pitch for its passenger vehicles business, which includes the entire range of car tyres. | FULL ARTICLE |
| Pamela Vinsence | Malaysia | Jun 22, 2009Malaysia – Textile and fabric retail company, Jakel has handed Adminda Communications its creative business. | FULL ARTICLE |
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C'mon, when will the indignation industry give us a break. It's just an ad. As for those who can't think of any ad more explicit, can I bring to mind one of my favorites, Our own Zoe advising us that her radiant and beautiful complexion was due to the fact that "she swallows", many a married man has given praise at the "alter of the copywriter" for that campaign.
Sure I remember that one!
http://pitchmarketing.blogspot.com/2006/08/whats-that-funny-taste.html
hat's off to Religion getting some press - but they are borrowing liberally from Carl's Jr approach - although Carl's Jr is not as direct in visual - they focus on the food instead.
I've been following much of the talk in the US about the campaign and much of it seems to deal with the crassness of the ad rather than any moral indignation about the sexual content (though admittedly there's a fair bit of that too). It's not about sex in and of itself - it's the puerility of the copy.
Yeah, when I saw the ad, I thought it was Carl's Jr. Good for getting publicity, but is the brand personality disappearing? Is there one in the first place?
BK USA's ad agency, Crispin Porter Bogusky, had to announce that they did not do this ad:
http://twitter.com/bogusky/statuses/2319947501
SG should have used "The King".
The net effect of publicity depends on how you spin it.