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MARKETING TV: Cupples on digital, recession & the evolution of media agencies

John Davidson | Singapore | Jul 01, 2009

Omnicom Media Group's Asia Pacific CEO Barry Cupples believes all the partners in the advertising world need to lift their game when it comes to digital, a medium which is largely misunderstood.
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Last year's campaign
Last year's campaign

Traffic Police appoints O3, Y&R and Starcom

Rayana Pandey | Singapore | Jun 30, 2009

Singapore - The Singapore Traffic Police has awarded this year's campaign for Road Safety 2009 and Anti-drink Driving to O3 Advertising and Y&R respectively.
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The Pitch: Enter the digital ninja exit the "expert"

Contributed Content | Singapore | Jun 30, 2009

On a trip just completed to New York to rally support for, well, I can't say too much, but it's a pretty badly kept secret, I had the opportunity to meet a lot of interesting agency people on Madison Avenue including a ninja.
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TUS wins OCBC Cycle work

John Davidson | Singapore | Jun 30, 2009

Singapore - Digital agency The Upper Storey has won the through-the-line campaign to promote next year's OCBC Cycle Singapore following a three-way pitch.
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Yeo’s leverages football sponsorship

Ben Burrowes | Singapore | Jun 30, 2009

Singapore - Yeo's has officially launched its new "H-TWO-O: The Winning Formula" advertising campaign which features four of the biggest names in Singapore football.
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Titus gets young women talking about love

Adaline Lau | Hong Kong | Jun 29, 2009

Hong Kong - Solvil et Titus, a watch brand that was famous for its "Timeless Love" tagline has rolled out a campaign to reconnect with young women by getting them to talk about the relationship between time and love.
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Cannes: Obama wins again

Via afaqs | India | Jun 29, 2009

Cannes - US President Barack Obama's presidential campaign has won the Titanium and Integrated Grand Prix at Cannes this year, the first time that the same campaign has won the Grand Prix in both the categories.
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Lubars
Lubars

India bags maiden golds at Cannes

Via afaqs | India | Jun 29, 2009

India - India has managed two golds in the Films Lions category at the International Advertising Festival in Cannes for the first time.
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Burger King backlash: Seven inches too much

Ben Burrowes | Singapore | Jun 29, 2009

Singapore - The huge stir which Burger King's new ‘Super Seven Incher' outdoor ad has created within the international blogging community has come as somewhat of a surprise to Religion - the Singapore agency which created the not-so subtle work. Does the ad go too far? COMMENT NOW
more COMMENTS (7) more FULL ARTICLE


Wilson
Wilson

DWA names regional director

John Davidson | Singapore | Jun 29, 2009

Regional - Media agency DWA has appointed Tobias Wilson the role of regional director of ASEAN.
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Cannes: Singapore wins in Press

John Davidson | Singapore | Jun 29, 2009

Cannes - Singapore has done well in the Press category at Cannes, with JWT winning gold and two other agencies picking up awards.
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Cannes: Singapore wins Outdoor Lions

John Davidson | Singapore | Jun 29, 2009

Cannes - JWT Singapore and Euro RSCG Singapore have won awards each in Outdoor at Cannes, but Singapore has missed out on metal in the Media and Radio categories.
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Ng
Ng

Cannes closes with strong message - Yes we can

Contributed Content | Singapore | Jun 29, 2009

Euro RSCG Singapore executive creative director and Outdoor Lions judge Victor Ng wraps up Cannes 2009, nominating some 'special' Lions that should be awarded.
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Wellcome takes top Effie award

Matt Eaton | Hong Kong | Jun 26, 2009

Hong Kong - McCann Erickson and Ogilvy & Mather have walked away with the lions share of awards at last night's sixth annual Effie awards, which celebrates the best effective advertising.
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PLUS pushes road safety with A1 Malaysia

Pamela Vinsence | Malaysia | Jun 26, 2009

Malaysia - PLUS Expressways is using racing outfit A1 Team Malaysia to shoot a public service announcement advertisement as part of its continuous effort to educate the public on road safety.
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Sheu completes Euro's China senior team

Adaline Lau | China – Beijing | Jun 26, 2009

Beijing - Euro RSCG has nabbed former Grey Beijing managing director Tammy Sheu as group managing director for Beijing and North China.
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The world buffet of advertising

Contributed Content | Singapore | Jun 26, 2009

McCann Erickson Singapore executive creative director and Direct Lions judge Farrokh Madon gives the inside view on the standard of direct marketing work at Cannes this year.
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Y&R tipped for Resorts World Sentosa

Rayana Pandey | Singapore | Jun 26, 2009

Singapore - Resorts World Sentosa is tipped to appoint Y&R Singapore as its new creative agency following a pitch, Marketing understands.
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Global agencies join in for hope

Via afaqs | India | Jun 26, 2009

India - The United Nations, along with the International Advertising Association and host of global advertising and media agencies, has launched a global campaign which empowers citizens to engage in the Climate Change Conference in Copenhagen and offer their solutions for climate control.
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Covington
Covington

Shoestring creativity on the agenda for IAS

Contributed Content | Singapore | Jun 26, 2009

Singapore - The Singapore International Advertising Congress will be held on 17 July in conjunction with the Singapore Effie Awards, with this year's theme to be 'Ideanomics: Creativity on a budget'.
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Vodafone calls global pitch

Rayana Pandey | Singapore | Jun 25, 2009

Global - Telco giant Vodafone has called for a global review of its media buying arrangements as part of a review of its cost base.
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Ng
Ng

Asia hanging tough at Cannes

Contributed Content | Singapore | Jun 24, 2009

Euro RSCG Singapore executive creative director and Outdoor Lions judge Victor Ng gives his verdict on Cannes so far, revealing the highlights for Asia at this year's festival.
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Ad industry commits to nurturing talent

Adaline Lau | Hong Kong | Jun 24, 2009

Hong Kong - The Association of Accredited Advertising Agencies has struck a partnership with the government-funded body CreateHK to place 100 internships with local advertising agencies.
more COMMENTS (1) more FULL ARTICLE


Cannes: Nothing in Direct & PR but Singapore claims one Promo

John Davidson | Singapore | Jun 24, 2009

Cannes - Singapore has missed out on the Direct and PR Lions awards in Cannes, with Y&R claiming a silver in Promo. In total Singapore has received two shortlists in Media and three in the Cyber categories.
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Standard Chartered uses web for CSR drive

Adaline Lau | Hong Kong | Jun 23, 2009

Global - As part of Standard Chartered's CSR strategy, the bank has launched a social media campaign and website to raise awareness and provide resources about HIV and AIDS worldwide.
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LG rolls out Transformers digital push

John Davidson | Singapore | Jun 23, 2009

Regional - LG had launched a digital campaign to leverage its sponsorship of the new film Transformers: Revenge of the Fallen.
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The Pitch: Predictions for Cannes

John Davidson | Singapore | Jun 23, 2009

Just had a look through some the entries being judged at Cannes this year, and there is some brilliant work on show.
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Cannes: Singapore gets 18 in Press, 16 in Outdoor

John Davidson | Singapore | Jun 23, 2009

Cannes - Singapore has received 18 shortlists in the Press category at Cannes and 16 in Outdoor, with BBDO\Proximity leading the charge.
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Sachdeva
Sachdeva

Capital wins Apollo Tyres business

Via afaqs | India | Jun 22, 2009

India - Apollo Tyres has appointed Capital as its creative partner, after a multi-agency pitch for its passenger vehicles business, which includes the entire range of car tyres.
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Adminda wears Jakel creative

Pamela Vinsence | Malaysia | Jun 22, 2009

Malaysia – Textile and fabric retail company, Jakel has handed Adminda Communications its creative business.
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