MEDIA

Singapore - The World Effie Festival, which includes the Asia Pacific Effie Awards, has beefed up its speaker line-up for the event to include London's leader for its successful 2012 Olympic Games bid, Lord Sebastian Coe.

Singapore - StarHub will launch two new 24-hour sports channels - Neo Sports (for cricket) and Golf Channel (for golf) - in the coming weeks.

National - MTV has launched its campaign to raise awareness of human trafficking in Asia, with Beijing its first point of call.

Singapore - Ex-Carat Singapore MD Sony Wong, who left in May, has returned from a break to join WPP's Maxus Singapore as of early September.

Hong Kong - Hong Kong has the highest ad spend per capita throughout the Asia Pacific region at US$820 (HK$6,383) followed by New Zealand and Singapore, according to a study jointly published by ACNielsen and Nielsen Media Research.

Singapore - Trevvy's monthly print product, earlier planned as a one-off calendar has now been spun off into a magazine-like format and signed on advertisers such as L'Oreal and NewUrbanMale.com.

National - Chinese internet group Baidu has announced plans to further widen its lead over Yahoo! and Google in China, launching an online video-advertising service called Baidu TV.

Singapore – This week’s Top 20 has Shades Of Truth debut in 17th place, a quirky story shown on Channel U about two best friends who swore to uphold justice nine hundred years ago, and in their next lives as policemen, they attempt to bring down the Triads. The show rated slightly lower than Hair Care 101 according to Taylor Nelson Sofres.

Hong Kong - The pay-TV sector is aiming for a bigger slice of clients advertising dollars, with its industry body, Cable & Satellite Broadcasting Association of Asia, today launching an online resource for clients and agencies across the Asia Pacific.

Asia Pacific - BBC World has launched an on-air function to allowing viewers to localise content advertisers to tap into branding and sponsorship opportunities for trails, weather, economic market updates and regionalised time checks.

Singapore - BBC World has launched new on-air functions to its channel graphics allowing for regional customisation. It value-adds relevancy to its viewers and opens it up to advertisers seeking branding opportunities through sponsorship for trails, weather, economic market updates and regionalised time checks.

National - ZenithOptimedia Group China has appointed Carat's former MD for Hong Kong and Southern China Stewart Li as the managing director for Zenith Media Shanghai.

Singapore - Sony has banked on the JCDecaux Mallscape Network at Citylink Mall to launch its campaign highlighting newly launched models, attempting to create a strong brand resonance with target consumers visiting the recently concluded consumer technology fair, Comex 2007.

Singapore - Formul8 has revamped banyantree.com to give the brand a more international look, linking to new businesses as well as making the site user friendly and optimising it for search engine marketing.

Hong Kong - Turner Broadcasting System Asia Pacific has moved Ian Carroll from the dual role of senior vice president and general manager to executive vice president, as the broadcasting group explores new revenue opportunities.

Hong Kong - Questex Media Group has partnered with IT media company TechTarget to expand its online publishing ventures throughout the South East Asian region.

Singapore - Profero has launched a global performance media division, Profero Performance across the agency's offices - MD for Profero Singapore, John Ng will head the division for the Asia Pacific region.

Hong Kong - Edipresse Asia will boost its stable of magazine titles, launching three new publications in Hong Kong and Mainland China by the end of this year.

Hong Kong - News Corporation's Star Group has appointed Anthony Day to expand its broadcasting activity both locally and throughout Asia.

Singapore - Like Father, Like Daughter, having previously played second fiddle to Honour and Passion, took top honours in this week's Top 20 rankings while Honour and Passion concluded its season with impressive ratings, as seen by last weeks Top 20, according to Taylor Nelson Sofres.

Singapore - Raymund Miranda has been appointed managing director Asia, global networks at NBC Universal, in line with its channel expansion strategy. Based in Singapore, he will be tasked to launch commercial operations and also build its channel relationships.

Hong Kong - Australia's biggest real estate advertiser REA Group has taken ownership of Hong Kong media company Square Foot and its subsidiary Primedia for HK$31 million.

Global - NEC has sponsored CNN's ‘Be the change', a one year initiative that equips and encourages aid workers to tell their own stories from projects around the world, broadcasting it through blogs and videos - the dedicated website goes live 17 September 2007.

Singapore - National Geographic Magazine is opening a Singapore-based, SE Asian advertising office in October to be led by newly appointed SE Asian advertising director, Charlie Attenborough.

Hong Kong - In line with recent strategic moves, MTV Networks will beef up its online offering and has announced the development of 24 targeted websites bringing its global online portfolio to more than 300 sites by the year's end.

National - The Havas-owned Media Planning Group has strengthened its China operations, making five senior appointments across its strategy and insights divisions.

Singapore - In line with recent strategic moves, MTV Networks (MTVN) will further beef up its online offering and has announced a development slate of twenty-four targeted websites bringing its global website portfolio to more than 300 sites by year's end.

Hong Kong - The National Football League has signed a multi-year distribution deal with Hong Kong-based media group Yes TV.

Singapore - Kinetic Singapore has developed a regional website for Dockers San Francisco as the brand attempts to connect consumers with what the brand stands for - the relaxed and balanced spirit of living in San Francisco.

Singapore - DDB London has helped the Financial Times launch its latest branding campaign on the JCDecaux network, with the 31 meters by 9 meters creative fixed onto the façade of Suntec City Tower Four.