Marketing

Hong Kong - Mainland visitors have become the highest spenders for inbound tourism contributing HK$83.5 billion or close to 70% of Hong Kong's total visitor spending, according to figures from the Hong Kong Tourism Board.

Singapore - PropertyGuru has appointed integrated marketing agency Grid as its agency of record following a competitive pitch, Marketing from its sources understands.

Malaysia - Tiger Beer's new regional thematic campaign featuring footballer Wayne Rooney will launch in Malaysia in August.

Malaysia - The Badminton World Federation (BWF) has appointed Total Sports Asia (TSA) and Enterprise Sports Group (ESG) as its media and sponsorship agencies for the second edition of its World Super Series 2011 to 2013.

Shanghai - The British Pavilion has tapped FutureBrand to design and create the 2012 Legacy Corner, which features the positive impact the upcoming Olympic and Paralympic Games are expected to have on London.

Malaysia - Its been a busy start for the year for Milk PR which, fresh from appointing Shehara de Silva as group director for strategy, has announced nine new corporate and consumer marketing account wins.

Singapore - The Building and Construction Authority has called for an integrated marketing pitch for its 2010 Windows Safety Campaign.

Malaysia – Pulse has launched a Healthcare and Automotive practice which comprises of online panels, CATI expertise and full-service offerings throughout Asia.

Beijing - The Nielsen Company is touting the launch of its Global R&D program in China as one of its most important research hubs outside the United States.

Hong Kong - Starcom MediaVest Group has promoted Joanna von Felkerzam to a newly created role as director, research and insights for Asia Pacific.

Hong Kong – Hang Seng Bank has renewed efforts with the Hong Kong Police Force to combat teenage drug abuse and cyber crime.

Singapore - Singapore Polytechnic (SP) has called for a digital marketing agency for its digital marketing campaign.

Malaysia – Tune Talk is the main sponsor for the upcoming 1Malaysia Unity Concert 2010 which features Tamil music star Vijay Antony.

Regional - Johnson & Johnson has launched a new campaign targeting teenage girls through its Clean & Clear brand.

Singapore - SingTel has appointed OgilvyOne as its digital agency after an assessment process that began in September last year.

Malaysia - Burger King Malaysia has kick-started a national marketing campaign to promote the launch of "The Angry Whopper" and "The Angrier Whopper" burgers.

Singapore - Heineken has launched a new campaign that aims to position itself as the remedy for Monday blues.

Singapore - The Lion City’s newspapers has been buzzing about Singapore branding itself as a nation. Marketing asks the head honchos if branding a nation is possible? Has Singapore done this well? Let us know what you think. Comment now.

Regional - Dell's Alienware has become the regional sponsor for ESPN's videogame programme Game and ESS' live NBA broadcasts.

Hong Kong - PayPal has hired Chris Yao as vice president for Greater China tasked to oversee all business operations in the Mainland, Hong Kong and Taiwan.

Regional - PurpleClick Media is on the lookout for a brand consulting agency to provide strategic branding services to position the company in the international market and to develop a more focused identity to differentiate PurpleClick from local and regional brands.

Malaysia – Rapp Malaysia has been awarded the Johnson & Johnson baby care digital account following a three-way pitch.

Hong Kong - SK+G, a Las Vegas-based marketing agency, has set up a Hong Kong office to manage its foundation client Galaxy Entertainment Group in Macau.

Hong Kong – Panty liners brand Carefree has launched a branding campaign with trucks running across the city to offer a fresh corner for people to relax in and create their own digital firework.

Over the weekend I spotted an interesting post from 'enter the sponsorship dragon' (Ben Flint) which broke down what the repercussions for Indonesia's sponsorship industry are should its Govt go through with a plan to ban tobacco advertising.

Malaysia – Nokia's recent launch of an online reality series called "The Rookie" is being used to promote its E72 model.

Regional - Arun Kumar has resurfaced at Mediabrands as head of digital, Asia Pacific, with immediate effect. He was previously regional director of digital at Aegis Media.

Malaysia – Shell Helix has embarked on a marketing campaign to re-emphasize the efficiency, protective ability, and stability of its motor oil.

Shanghai - Friven Asia Productions has signed a 10 year license agreement with Endemol Worldwide Distribution to use its Hi-5 brand for programming and merchandising in Mainland China.

Hong Kong - As part of a plan to appoint a single ad agency for its global products, Mars has awarded the global Twix brand business to TBWA.