Marketing

Hong Kong – Official World Cup broadcaster i-Cable claims subscriber number are increasing daily, but a TNS survey shows fewer people are interested in the 2010 World Cup than four years ago.

An interesting battle is emerging at the 2010 World Cup between Adidas and Nike - and it happens everytime a goal is scored.

India - Malaysia-headquartered SmartPools International has appointed Indian tennis star Leander Paes as its brand ambassador.

Singapore - Changi Airport's website has donned a new look to make it more user-friendly.

Malaysia - Alliance Bank has signed a six-month sponsorship deal with radio station BFM 89.9 as it bids to promote business education programmes within the local SME community.

Malaysia - Toyo Photo Products has collaborated with Stone Advertising to promote the use of 10-micron FM Screen printing by leveraging on the month-long World Cup tournament which starts tonight.

Malaysia - Yahoo! and Synovate have released Net Index, a study aiming to analyse Malaysian usage trends which define internet consumption for online marketers.

Singapore - Publicis Worldwide COO Richard Pinder expects 30% of the revenue to come from digital by 2012. Pinder reveals that as of Q1 2010, digital revenues are already at 20%.

Hong Kong – A month ahead of Apple’s iPad launch in Hong Kong, SmarTone-Vodafone has introduced a mobile broadband data plan that allows tablet device users watch more videos on more websites.

Japan - Panasonic Corporation has announced the launch of a Panasonic 3D Innovation Centre in Japan to accelerate the development of its 3D business.

Hong Kong – Shopping mall Langham Place has joined 2010 FIFA World Cup partner adidas to build a replica of Green Point Stadium for the public to watch the live broadcast of the tournament.

Regional - Chupa Chups has kicked off a new digital initiative, the Chuck's Cup 2010, centred on its puppet mascot Chuck.

Global - Singaporeans are ‘sensible shoppers', traditionalists who are savvy, careful and rational, looking for a proven track record, concludes a new research by global marketing network iris.

Shanghai – R3:GC has launched its first research studies with public relations and event agencies in China, surveying over 200 PR decision makers across the country.

Singapore - The Science Centre Singapore has appointed Band to manage its social media strategy on Facebook.

Malaysia - The Coca-Cola Company has launched a new fruit drink brand locally under the Minute Maid umbrella, called Minute Maid Pulpy.

Malaysia - Last Thursday marked the sixth month of a unique sponsorship arrangement between global delivery company TNT and local stand-up comedians.

Singapore - Brands are already seeing the fruits of their sponsorships through FIFA, with Coca-Cola and Adidas' affiliations emerging the most recognised, according to new research.

Malaysia - SKYY Vodka, distributed here by Albert Wines & Spirits, is leveraging its local marketing efforts on Sex and the City 2 as part of a global partnership with the movie series.

Hong Kong – With the clock ticking down to the FIFA World Cup, JCDecaux Transport has secured AS Watson, hTC, Samsonite and Sony Ericsson as sponsors for MTR's ‘Soccer Fever’ promotions.

Malaysia - International tyre manufacturer Continental has launched a TV spot which marks the brand's first attempt at using a black stallion in a brand commercial.

Global - As the Obama administration opens civil and criminal investigations into the huge oil spill in the Gulf of Mexico, the party responsible for the spill, BP, has rolled out advertising addressing the crisis.

Hong Kong - With mobile advertising gathering momentum, mobile specialist Hotmob has announced a raft of new partnerships for the formal launch its mobile ad network.

Singapore - Asia Pacific Breweries Singapore has launched a campaign for Tiger Beer to introduce its new platinum look.

Singapore - Mindshare pulled off a surprise victory at Marketing Magazine's 2010 Agency of the Year Awards, edging out Ogilvy & Mather for the overall Agency of the Year award by the smallest of margins.

Singapore - BBH Asia Pacific has co-created a reality TV series 'Can You Serve?', showcasing Singapore's service sector.

Global - A new survey will reveal why CMOs are viewed as strategic partners and are increasingly joining the executive table with CEOs.

Hong Kong - Retail sales in Hong Kong have recorded its eighth consecutive rise, with strong demand for cars and electrical good pushing April sales to more than $25 billion.

Singapore - Australia's budget airline Jetstar has announced it will trial the iPad for onboard entertainment.

Malaysia - 100Plus has leveraged on Gofutsal.com and its affiliate sites to sign up teams for a caged football contest it has created in line with its "Outdo Yourself" slogan.