Marketing

Malaysia - OSK Investment Bank Berhad (OSKIB) has launched the OSK Investment Challenge (OSKIC), a virtual investing competition in a bid to reach out to the youth and build awareness on stock market investing.

Hong Kong - In the lead up to its first Flugtag event in Asia, Red Bull has appointed strategic marketing company TCOB to build momentum ahead of its October debut.

Malaysia - This month, A+M Searchlight looks at how Astro went beyond the 2010 World Cup with their marketing campaign for Astro B.yond HD TV, to achieve encouraging results.

Malaysia - With the recent launch of Tiger Beer's official new look and packaging, the brand has rolled-out a rigorous marketing push which kicked-off yesterday with its We Are Giving Out Free Beer campaign at Asia Café, Subang Jaya.

Hong Kong - Samsung Electronics has partnered with TVB to take 3D TV outdoor for the first time, broadcasting the upcoming 2010 Mr. Hong Kong contest live at a shopping mall.

India - India has about 11 million mobile internet users currently, which is more than double as compared to the number last year, JuxtConsult, an internet research firm in its India Online 2010 study, concluded.

Malaysia – As part of its flight schedule extension programme, the Mind Blowing Fare At RM1 regional campaign, AirAsia has created an integrated marketing push utilising various platforms to target travel enthusiasts across the region.

Malaysia – Media Contacts, the sister agency of MPG specialising in digital, has been appointed the digital marketing AOR by Asia e University (AeU) with immediate effect. The assignment covers Search Engine Marketing, Search Engine Optimization, Digital Marketing and Social Media.

Hong Kong - More than 450 people turned out to make Marketing Magazine’s first Agency of the Year gala dinner a successful event, see all the photos from the night online.

Beijing - Local advertising agency Charm Communications has created an alliance with Chinese and international media to offer a one-stop-shop for marketers promoting Chinese tourism.

Singapore - Canon Singapore has launched its Youth Olympic Games (YOG) campaign, using a full animation style they believe youths are able to connect with.

Hong Kong - Ogilvy & Mather has cemented its dominance in Hong Kong's advertising industry, winning Marketing magazine's Overall Agency of the Year Award last night.

Malaysia - MBF Cards' RM 1.5 million advertising and promotional campaign surrounding its Got Score Cash and Cars programme has proved successful with the give-away of its first grand prize - a brand new Mercedes-Benz C200K worth RM 250,000.

Hong Kong – If you weren’t lucky enough to secure a seat alongside your boss at tonight’s Agency of the Year gala dinner, don't fret. You can catch live updates throughout the night via the web.

Regional - Toshiba's Computer Systems division has launched a campaign for its 25th anniversary.

Global - In the transition to a post-recession economy, companies face a huge challenge: selling products to weary (and wary) consumers whose buying patterns have been altered -- and perhaps forever changed -- by the economic downturn.

Malaysia - Having launched its Negaraku - The Best of 1Malaysia Stories On Air campaign yesterday, Astro will broadcast various 1Malaysia programmes worldwide and locally beginning August 15.

Beijing - Database specialist Acxiom has signed an agreement with China Post Group to jointly expand its direct mail business and leverage its database marketing services.

Hong Kong - Hong Kong's consumer confidence continues to increase cautiously, with Nielsen's consumer confidence index up by two points to 101 in the second quarter of 2010.

Regional – A newly signed partnership agreement between Total Sports Asia (TSA) and Saudi Professional League will see the production and worldwide distribution of an exclusive television magazine programme for five years.

Malaysia – Tune Group inked a sponsorship agreement with Professional Games Match Officials (PGMO) in London last Friday, signing on as its new principal partner for three seasons beginning with 2010/2011.

India - Grey India has won Reliance Communications US$54.5 million advertising account, in what has been billed as the biggest advertising pitch in India this year.

Malaysia – In conjunction with the upcoming festive season, consumer electronics giant, LG has kicked-off its Raya Bergaya Dengan LG marketing campaign with a series of promotional activities and roadshows already in progress.

Global - Synovate has set off to change the way of measuring customer satisfaction with its new service True Customer View, with clients including HSBC, Intercontinental Hotels Group and Microsoft already signing up for the service.

Hong Kong - The rapid growth of internet and mobile usage across Asia provides marketers with powerful tools to engage with customers, as ADMA chairman David Ketchum explains.

Malaysia - The latest Young Asians 2010 survey by Synovate has found that young Malaysians connect more with local sports icons over international ones.

Malaysia -- In the three years since XanGo LLC opened up shop, the country now accounts for 25% of the company's total revenue in the Asia Pacific region.

Hong Kong - Levi’s pop-up store to promote its Square Cut collection received strong start drawing in more than 10,000 people and selling out limited edition products in just four days.

Hong Kong - Low cost airline AirAsia mixed floating billboards with bikinis and iPads as it stormed Hong Kong beaches this weekend for the start of a three week branding campaign.

Shanghai - Grey Group's brand activation arm in China G2 Star Echo has won a series of new assignments with Li Ning, Malaysian gas corporation Petronas and Italian shoe brand Geox, as well as its long-term client Amway.