Marketing

Philippines - While the advocacy meant losing P 7.5 revenues, the brand said it meant the world to 100,000 school children in Mindanao.

Golden Gate Wine has a long association with the Agency of the Year Awards in Hong Kong and now the wine group has agreed to support all Marketing awards until the end of 2014.

Philippines - The National Basketball Association brings the league from the hardcourt to the dining table with the launch of Asia's first NBA Café in the Philippines.

Shanghai – The latest move in Amazon’s worldwide expansion sees the online portal open its app store with a wider portfolio of applications than Google.

Singapore - Intel Singapore has appointed Prakash Mallya as country manager, sales and marketing, for Singapore and Malaysia.

Malaysia – Mileage Communications Group announces strategic partnership with Sergat to benefit Spanish and European companies looking to expand in Asia.

Singapore - M+S, a joint venture between Khazanah Nasional Berhad and Temasek has appointed Mindshare, Ogilvy and TBWA as its media and creative agencies in Singapore.

Shanghai - UM China has landed media buying duties for Tetra Pak, one of the world's biggest food processing and packaging company's.

Philippines - Effective 1 June, Kay Hart will be replacing Randy Krieger, who has been promoted to director of marketing and sales at Ford ASEAN.

Malaysia – Nokia extends its partnership with Tribal DDB for the Lumia series launch campaign to address the ‘Socialitis’ epidemic.

Hong Kong – Customers can be unforgiving, as Starbucks painfully found out after an awkward spelling mishap last week.

Role Description - As social media manager, you will be responsible for implementing best-in-class 'social business' strategy, covering all aspects of social media and social media marketing.

Hong Kong – After a repositioning itself as a full-service digital agency, the group now includes a new social media monitoring arm called Klarity.

Global - Following a year long process, Swiss-based financial services company Zurich Insurance Group has picked McCann Worldgroup to handle advertising, media and digital marketing globally.

Singapore - Iris beefs up its team, Tate Anzur bags new accounts, StrikeAd launches new arm, PUB looks for integrated agency plus more.

Malaysia – GlaxoSmithKline’s (GSK) annual Orange Day global CSR initiative helps children with autism this year.

Malaysia – Groupon has released its free HD iPad app for Malaysian shoppers with purchase tracking and social sharing.

Regional - Panasonic has moved its regional consumer marketing lead Hiroyoshi Suga to lead its Indonesian operations, appointing his replacement for Asia Pacific.

Philippines - Kantar Worldpanel reveals its first global Brand Footprint Rankings, listing the most chosen FMCG brands based on a new metric looking both at frequency of purchase and penetration.

Philippine - High consumer confidence among Filipinos doesn't necessarily mean they spend more, according to a recent survey from Nielsen showing locals becoming thriftier in the first three months of the year.

Singapore – Has Triumph’s attempt to gain the public’s attention with titillating semi-nude ads all over town gotten it the effect it really wants?

Singapore - EDB picks PR agency, Uniqlo pops up stores, POSB partners with SPH plus more.

Hong Kong – The PR agency was appointed by Chinese sustainable energy management solutions firm, ista.

Shanghai – The beverage and instant food distributor is named most popular local FMCG brand on the mainland while Coca-Cola takes the crown for global popularity.

Malaysia - Koyabashi and Dentsu Utama help the nation to cool down this elections with complimentary Koolfever Cooling Gel Sheets.

India – Johnson & Johnson’s manufacturing licence for cosmetics has been cancelled in India following the discovery of carcinogenic residues in its products.

Hong Kong – OpenRice has revamped its website and mobile app to help the popular restaurant reviewing platform expand into greater China, where it will launch at the end f the month.

Indonesia – International full-service mobile marketing agency ad2c launches operations in Indonesia on the back of a booming mobile-centric market.

Asia Pacific - Intel has launched the "Push for Ultrabook" interactive game, its latest social marketing initiative intended to offer its social media audience an engaging way to win an Ultrabook.

Thailand – MCOT, Viacom International Media Networks (VIMN) Asia and appleTool have collaborated on production, licensing, distribution and live events for MTV Thailand.