Marketing

Singapore - Dentsu Singapore has continued its foray into the digital space, appointing Adela Maria Villanueva as director of digital strategy and planning and Rohit Gandhi as digital account manager.

China - Chinese families for whom snacks and beverages are indicative of social standing are unhappy with the product range currently offered in the market.

Hong Kong – Sony’s Xperia Z partners The Grand cinema to launch the "Feel Xperia Z Feel the best" campaign, providing audiences with a unique 3D experience.

Malaysia – Johnson’s baby launches Jom Main campaign to encourage kids to get active, in line with Johnson & Johnson’s global sponsorship of the 2014 FIFA World Cup Brazil.

Singapore - Each year at the Agency of the Year awards, we look for one start-up agency with the biggest potential to become The Next Big Thing. Could it be your agency?

Shanghai – Mindshare China combines its TV and online TV businesses into a multi-screen investment team to adapt to changing audience viewership.

Singapore - Ahead of its plans to venture into Asia, health club Virgin Active has appointed creative, public relations and social media agencies.

Hong Kong - Marketing finds out the factors behind One2Free's Playground success, as it jumped to number one on iTunes App Store a week after its launch.

Global - Dove's latest video on beauty sketches whilst garnering millions of views and shares in the past few days has also copped flak from netizens. Does it make a good marketing case study?

Regional – Acclaimed London-based Spotify debuts in Hong Kong, offering audiences an alternative to music sharing and streaming.

Malaysia – Star Publications launches a new weekly automotive pullout in The Star, a revamp of previous motoring pullouts.

Regional - American lifestyle media network Scripps Networks has acquired the Asian Food Channel, hoping to strengthen its position in Asia.

Philippines - McDonald's invites Filipinos to play detective in a unique Facebook campaign launched last week connected with an on-ground execution promoting its "World Famous French Fries."

Regional - Digital analytics firm comScore has made several senior additions to its Asia Pacific team.

Singapore - FireEye appoints Epic PR, DBS Bank taps new customers, Wing Tai Retail launches new store plus more.

Philippines - Asia Brewery Inc. has awarded Publicis Manila to lead the creative account of Beer na Beer for a possible relaunch of the iconic brand after years of unsuccessful attempts.

Hong Kong - Further signs that PR is playing a greater role in social media engagement.

Malaysia – Hot Potato Publishing revamps its men’s lifestyle entertainment magazine The Score to become leaner and lighter for on-the-go executives.

Philippines - Filipinos still have a healthy appetite for TV content, but ABS-CBN Corporation said a growing number of people now prefer to watch their content online.

Malaysia - A+M gets personal with Ben Summons, marketing director at Kraft Malaysia, and finds out what makes him tick.

Regional – Twinings Tea has appointed Leo Burnett as its first creative agency of record for the APAC market, following a competitive pitch in January.

Philippines - A Wyeth Nutrition branded content program developed in partnership with GMA Networks aims to promote Bonakid Pre-School's improved milk formula.

Global – Industry experts are calling breakout South Korean self-promotion machine PSY's latest hip strutting, chair pulling video a bit on the "lazy and safe" side.

Malaysia - CK Tan, managing director of Pernod Ricard, has announced his retirement and will be stepping down from his role, effective 30 June.

Global – How would most company leaders take being screamed down by a goat in the middle of an important business-critical announcement?

Malaysia – Mobile messenger service LINE sets out to grow its Malaysian user base by collaborating with local celebrities and launching its first local TVC starring Korean star Siwon Choi.

Malaysia - Ricoh has become the official solutions provider at the Maybank Malaysian Open golf tournament, providing back-end equipment support.

Malaysia – Answers-in-Law collaborates with AirAsia BIG to expand the benefits of its programme by rewarding its subscribers with BIG points.

Singapore - Brand's has launched an integrated campaign for its new liver supplement, placing ambassadors in the central business district to prompt the working crowd to check the health of their livers.

Regional - Sony Mobile Communications International has called an open tender for regional public relations services.