Marketing

VIDEO - Thirawit Leetavorn, senior EVP for Double A believes consistent investment in branding activities drives customer loyalty and brand awareness.

Hong Kong - Mobile network group CSL has tapped into the wireless home broadband market by launching an integrated gateway that combines home phone and 3G modem in one device.

Hong Kong - Hong Kong recorded the highest consumer confidence rise among 29 markets by the end of 2009, the Nielsen Global Consumer Confidence Survey found.

Regional - Qais consulting and Wego are developing and marketing SoutheastAsia.org, a website which will be used as the primary marketing tool for a new global tourism campaign for ASEAN members.

Malaysia - Companies and brands need to create new cultures in terms of products and services through differentiation based on consumer behavior, according to MarkPlus CEO and founder Hermawan Kartajaya.

Malaysia - ESPN HD launches this Saturday with the conclusion of Tennis' Australian Open Grand Slam and the BPL showdown between Manchester United and Arsenal billed as the star attractions.

Hong Kong - Local drinks brand Yeung Gwong lemon tea has launched a digital campaign to rejuvenate the brand at its 25th anniversary.

Korea - The marketing services arm of Leo Burnett, Arc Worldwide Korea, has won the brand communications business for Merrill Lynch after a pitch against two other agencies.

Singapore - General insurance giant AIG has rolled out its rebranded identity ‘Chartis' across Southeast Asia and appointed TNBT's Bang PR as its agency.

Malaysia - Maxis has signed a sponsorship deal with local badminton stars Lee Chong Wei and Misbun Sidek until December 2010.

Malaysia - Social networks will play an important marketing role for AirAsia as it looks to successfully tackle the India market by launching six new routes in the first quarter 2010.

Hong Kong - Swire has launched a second brand under its sprawling hotel division called East, a mid-range property targeting savvy business travellers.

Malaysia - AirAsia has inked an agreement with F&N Beverages Marketing which will see the low-cost carrier sell soft drink brands 100PLUS and Coca-Cola on board flights from February.

Regional - Sports and lifestyle brand Puma is running a 'bright and colourful' campaign across Asia to promote its spring-summer collection.

Hong Kong - Sony Computers has struck a deal with the Airport Authority Hong Kong to install some 14 PlayStation3 game poles at the Hong Kong International Airport.

Malaysia - Local lager, Jaz Beer will embark on a major marketing push in two months time as the brand prepares to enter the Malaysian nightlife scene.

Malaysia – The Sarawak Convention Bureau (SCB) has bought print advertising in trade magazines AMI and MiceAsia.net as part of wider marketing initiatives to promote the state as an attractive MICE destination.

Singapore - UPS has come on board as the title sponsor for the Singapore Slingers' 2009-10 playoff series.

Malaysia - Fraser & Neave Holdings grew its operating profit by 22.3% to RM313.9 million for the year ended 30 September 2009 on the back strong performances from the Group's soft drinks and dairies divisions.

India - Kraft's $19.7 billion acquisition of Cadbury pits the world's second-largest food company against its arch rival Nestle, but what will it mean for the critical Indian market?

Malaysia - Mercedes-Benz Malaysia will focus much of its marketing on events this year as it attempts to better a 6% dip in sales of the luxury car brand in 2009 compared to 2008.

Malaysia – GHM will no longer manage The Saujana and The Club at The Saujana as of March following a mutual termination of a management contract - a move which will affect staff at both Saujana brands.

Hong Kong - A healthy living campaign organised by the Department of Health and the Education and Manpower Bureau has gone online in a bid to get students to eat more fruits.

Singapore - Pioneer Electronics has continued its sponsorship of the Mosaic Music Festival, for fourth year in a row.

Malaysia - Rapid Results Consultancy (RRC Worldwide) is set to rebrand its services in an attempt to stay relevant in today's dynamic workforce development industry.

Malaysia – Tiger Beer's campaign marketing focus will share the limelight with CSR initiatives in the coming months as the brand prepares to host the annual Chinese Education Charity Concert (CECC).

Hong Kong - Jaguar Hong Kong has teamed up with a host of iconic British brands to launch its XJ saloon, launching an array of parties, private viewings and cross-over evenings.

Hong Kong - Lam Soon Oils' Knife brand has rolled out a TV campaign aimed at striking an emotional chord among mothers in an effort to refresh its brand.

Malaysia - LG Electronics is eyeing 40% of Malaysia's LED TV market following the recent launch of its Digital LED LCD TV SL90.

Malaysia – Tune Money has rebranded its core business in a bid to capture the youth and working-class market.