Marketing

Singapore - Nestle's Milo recently launched a campaign comprising of outdoor executions and in-store POS to communicate that it is a healthy drink and to increase consumption.

Korea - Levi Strauss & Co has re-hired BBDO Korea after a pitch battle against Lee and DDB earlier this month. The incumbent agency TBWA Korea has held the business for the past eighteen months.

Singapore - MediaCorp Channel 5 will unveil its latest branding campaign on 8 May 2008, anchored by the tagline ‘Come Home to 5'.

Regional - Edipresse Asia, with luxury and watch making division, Edipresse Luxe, will launch the first Asian issues of GMT XXL magazine in Singapore, Hong Kong and Malaysia starting June 2008.

Shanghai - American pizza company Papa John's will tie up with the Hawaiian Tourism Board to launch a series of activities as part of a year long campaign aimed at attracting more customers to its outlets across China.

Asia Pacific - Samsonite will sponsor CNN International's new feature series, ‘My City_My Life', marking its first television campaign in four years.

Singapore - Catapult Advertising launched a sister brand Slingshot Studios earlier last month, focusing on multimedia design, animation, 3-D visualisations, integrated communications marketing and online branding.

Hong Kong - Volkswagen-Skoda has joined hands with MyClick Media to create an interactive mobile platform to deliver what it says are more effective communication services.

Singapore - AvenueOne, a Singapore-based communications agency, has helped American Express reintroduce the Maybank AMEX Gold Card in Malaysia, and unveil the ICICI Bank AMEX Ascent Credit Card in India.

Singapore - Young and Rubicam (Y&R) Singapore has launched an integrated advertising campaign for M1, themed ‘You Deserve Better', consisting of both television and digital components.

Hong Kong - NSD International, owner of the on-pack promotions concept, has signed its first round of local clients including Campbell Soup, Asia Network and Pernod Ricard.

Singapore- TNBT's Crush Advertising has launched a new campaign for Sanyo's rechargeable eneloop batteries called, 'Recharge Your Lifestyle'.

Singapore - MTV Networks Asia has added new applications on its website as part of a push to enhance branding and content - the push involves new programming and digital initiatives that will stretch across six key markets in Asia.

Global - PepsiCo International promotes Dave Burwick, president of Pepsi-Quaker Tropicana Gatorade Canada, to head its international sales and marketing efforts.

Hong Kong - Marriott International has promoted Dominic Sherry as vice president sales & marketing for the Asia Pacific region following Paul Toner's departure from the group.

Hong Kong - Mobile & Wireless Group has embarked on a series of product launches and a brand revamp, following its acquisition of mobile phone maker O2.

Dubai - Flex Integrated Marketing will manage Bridgestone Middle East & Africa's travelling exhibitions across UAE from May to July 2008, an upcoming project after being appointed by AGA ADK Advertising & Marketing.

Hong Kong - McDonald's has kicked off a mass sampling campaign aimed at introducing its own blend of coffee, aptly titled McCafe, by giving out a million cups to local consumers.

Singapore - The Singapore Slingers unveiled a slew of sponsorship initiatives at its annual Slingers Captains Rally yesterday, where two new players - or brand ambassadors - were also unveiled.

Singapore - National Geographic Channel and Samsung have partnered to launched a cross-platform campaign in Asia to promote high definition TV and Samsung's range of Series 6 products.

Singapore - Asia Pacific Breweries Singapore's Tiger Beer launches the next leg of its ‘Enjoy Winning campaign' by transforming the Orchard Underpass into an interactive games den.

Singapore - Flex Integrated Marketing (Flex) and travel, tourism and distribution services provider in the United Arab Emirates, the Al Rais Group, has embarked on a joint venture to form Flex Integrated Group.

Singapore - Bloomberg Television has shortlisted four agencies for the final round of pitching for its regional creative account, with an appointment expected to be made within the next few weeks.

Australia - Australian search marketing company Outrider has been appointed by PayPal and Tourism Victoria to provide search marketing services in Asia.

Malaysia - Companies wanting to promote online shopping should focus on word-of-mouth strategies. In Malaysia, over half of the customers who shop online tend to rely on personal recommendation, according to Nielsen Global Online Survey.

Malaysia - Retailers should take note that Malaysians (88%) are most pre-occupied with value for money and least concerned about environmental friendliness (24%).

Singapore - SingTel, as title sponsor for the upcoming Singapore F1, has unveiled its integrated marketing effort for the race which includes launching two custom-built F1 race car simulators.

Singapore - BMW's Mini has launched a guerilla campaign that will see 91.3 FM's DJ, Rod Montero, live in a Mini Clubman for four days.

Asia - China Mobile has seen an increase of 39% in brand value and is today valued at US$57.2 billion, according to the BrandZ Top 100 Brands Ranking 2008 by Millward Brown.