Connie Chan To Lead 4As As President

The Association of Accredited Advertising Agents Singapore(4As) has appointed MEC's Connie Chan (pictured) as its new president, following the departure of predecessor Theodore Choo, who left earlier last month.Chan officially came on board on 1 October. She is currently the head global solutions for Asia Pacific, the international media arm of MEC.Chan's role is part of the exco of the organisation, which is re-elected every two years. Earlier, the organisation appointed Bernard Chan as its CEO.Chan said: "As an advocate of better business, and professional practice, we will continue to address the issue of agency value-add. Already, remuneration from the media commission system of the past has become a blend of commissions and fees, encouraging our members to focus on more tangible and value-added aspects of their service.""It is essential that players in the ad-marcomm industry work its way to stay in the boardroom - where global thinking and effective business solutions are paramount." On her priorities as president, she said will focus on the need for the industry players to strengthen their positions "as exponents of creativity"."I believe that creativity and strategic thinking are the industry's biggest assets. The digital revolution has distracted many practitioners from focusing on these two essentials. To operate higher in the eco-chain practitioners must continue to provide solutions that go beyond craft and technology."The association is working with government agencies and partners from in and outside of Singapore to increase its momentum. It recently revived its creative awards shows Gong 2012 and The Singapore Creative Circle Awards to provide more emphasis on local creativity.