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Community Chest runs charity campaign

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Under the new Care & Share Movement, a fund-raising and volunteerism movement announced last month, the government will be matching donations to the social service sector.The objectives are to mobilise more resources to help the disadvantaged and to promote the spirit of giving among Singaporeans, in the run up to Singapore’s 50th birthday in 2015.The matching of eligible donations will take effect from 1 December 2013 and runs till end 2014.Community Chest’s latest public education and fund-raising campaign, the first under the movement, will be launched on 29 November 2013 by Chan Chun Sing, Minister for Social and Family Development, who is the Guest-of-Honour for the event.A unique feature of this campaign is the new interactive mode of donation directly through the advertisement billboards. For the first time, the public can use their EZLink card to tap on the billboard to donate $1 to Community Chest as they view the advertisements at any of the five designated SMRT stations - Orchard, Somerset, Tiong Bahru, Yishun and Bishan. At various stations island-wide, members of the public can also use their smart phones to scan the QR code on the posters to donate larger amounts via Community Chest’s website (comchest.sg).The campaign was done with the help of Tribal Worldwide Singapore on a pro bono basis and is the first of a four part campaign. Another partner is SMRT, providing advertisement space at major MRT stations for the campaign as well as technical advice on the implementation process. Other organisations like the Land Transport Authority and EZ-Link also supported the campaign.

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