Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Commercialize TV hires APAC sales lead

share on

Commercialize TV (CTV) has appointed Laura Gordon as head of sales in Asia Pacific to lead the company’s aggressive foray into digital video curation sphere.She will be tasked to create premium advertising solutions for the markets in the region with particular focus on China. She will be based in Singapore and will report to Craig Galvin, CTV’s chief executive officer. Gordon (pictured) joins a growing CTV team, which now spans offices in Singapore, Hong Kong, Sydney, Beijing and with a head office in New York.Gordon comes to CTV from Omnicom Media Group, where she led the business development function across Asia Pacific for the last five years.Galvin said: “Commercialise TV has bold ambitions and we are partnering with some of the best organisations in the world to help achieve our vision and deliver better business outcomes for our partners. Gordon’s skills add considerably to CTV’s capability to enable brands to connect and engage with new audiences.”“CTV is at the crest of a new wave of media, content and integration opportunities in Asia - we have taken a leadership position here - so I couldn’t ask for more. Being here, in a start-up, when video is booming across Asia is an incredible opportunity, and something I believe in,” Gordon said.Founded in September 2013, CTV has established brand and technology relationships in Asia. Its purpose is connecting established and emerging video creators with new audiences and revenues. Fashion & luxury, action & adventure are its two key content verticals for the company.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window