Columbus Asia names regional head of performance

Dentsu Aegis Network’s digital performance agency, Columbus Asia, has appointed Susi Pokar (pictured) as its regional head of performance.The newly created role is said to bolster Columbus Asia’s leadership team. Pokar will be relocating from the UK to Singapore, where she will be based for the role.She is tasked to drive strategies across digital performance channels including paid search, performance display/video, paid social and content marketing.Pokar will report to Rosemary Lising, managing director, Columbus Asia. She has over 16 years of digital experience across Asia, North America and EMEA markets.Susi joins from Reprise Media UK where she was head of operations and responsible for the UK and EMEA business in all biddable media channels. She developed innovative biddable media strategies for Tesco Plc, Anheuser-Busch and General Mills. She also led the Zurich Insurance search program across Asia, Europe and the Americas. Prior to that, Susi was director at Mindshare North America, where she was the Travel and Pharmaceutical search lead for Royal Caribbean Cruises and Boehringer Ingelheim, a leading pharmaceutical company.Lising said, “Pokar brings a wealth of digital performance experience to the Columbus Asia business. She has a unique ability to look from both a strategic and executional perspective. I've had the pleasure of working with Pokar previously and am confident that she will play a key role in spearheading strategic and innovative solutions for our growing number of clients.”Pokar said, “Asia is a diverse and exciting region, with some countries starting to outpace some mature markets in digital innovation. I look forward to raising the bar and pushing the boundaries of performance and experience marketing in this region with Columbus Asia.”