Cohn & Wolfe has been appointed by Brown-Forman Hong Kong and Cyberport’s Incubate Valoot Technologies Ltd.
Brown-Forman’s Jack Daniel’s has enlisted the agency with the role of leading earned and social media marketing for the 150th anniversary of Jack Daniel’s Distillery global barrel hunt campaign.
Another company adding to Cohn & Wolfe’s new clientele is Valoot, a startup company founded for credit card consumers worldwide. Valoot creates a win-win for both consumers and the merchants: cardholders are offered ultra-competitive FX rates sourced straight from the FX market, while merchants can attain an additional revenue stream from foreign credit card solutions. Cohn & Wolfe will step in to handle the company’s solution launch this year.
CEO and founder of Valoot Technology Limited, Ovidiu Olea says, “We awarded the contract to Cohn & Wolfe as the result of a competitive pitch involving 12 other PR agencies, and we have made the right decision. The Cohn & Wolfe Hong Kong team has the connections and relationships that we need. In the short time since the launch of Valoot, we have been impressed by the media coverage and discussions that Cohn & Wolfe has generated.”
Diana Pong, managing director for Cohn & Wolfe Hong Kong said, “We’re so excited to partner with such incredible companies. Our team thrives on securing results for a variety of businesses, from groundbreaking start-up Valoot to the iconic Jack Daniel’s brand.”