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Coca-Cola’s attempt at healthier offerings

In the midst of its attempt to fight claims that its sugary drinks play a huge part in rising obesity rates, The Coca-Cola company says it will offer smaller packs and  nutrition information on product labels here.

Coca-Cola will voluntarily introduce front-of-pack (FOP) calorie labelling on products which will making it easier for consumers to choose beverages based on their daily energy requirements.

Meanwhile it aims to launch a variety of pack and serving sizes, which will have some of its current sizes shrunk. New products will also be made available in local stores that include low and no-calorie options.

This is part of its global move to committing to promote a healthier lifestyle, which will roll out to more than 200 countries it has presence in.

Globally, while the manufacturer does offer a diet version of its drinks, these products lack consistency of availability in emerging markets such as China and India, according to a CNBC report.

According to the company, the goal was to have the diet options available wherever regular versions are sold. However, it does not have a timeline as to when it hopes to achieve its goals.

Steering away from children

The Atlanta-based beverage provider also added that it would support programs that encouraged physical activity and consciously stop marketing to children younger than 12.

“We believe that parents and caregivers are in the best position to make decisions about what children eat and drink,” the spokesperson told Marketing.

She added that the company’s longstanding Responsible Marketing policy means that the company “does not directly target children younger than 12 in our marketing or advertising.”

Last year, local authorities in Singapore, the Health Promotion Board (HPB) and The Ministry of Health also reviewed its standards for advertising of food and beverage products high in fat, sugar or salt to children.

Coca-Cola Singapore, along with 13 other companies, signed Singapore’s first  Responsible Advertising to Children Pledge. This pledge includes the companies commitment to not engage in any product communication in primary schools unless requested by, or agreed with, the school administration for educational purposes or to promote active, healthy living.

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