Coca-Cola Malaysia has signed a five-year strategic deal with Morganfield’s. Under the terms of agreement, we will see the American diner outlets offering Coca-Cola, Coca-Cola Zero, Sprite, Fanta, Heaven and Earth Teas, Minutes Maid and Schweppes for dining in as well as for take-away or delivery.
Its portfolio in Malaysia includes 14 American dining outlets, Morganfield’s and two restaurants outlets, House.
The agreement was signed by Stephen Lusk, CEO of Coca-Cola Malaysia, Singapore and Brunei and Group CEO of Morganfield’s and House, Jeffrey Goh.
“Morganfield’s has been known for its ribs since it opened in Malaysia five years ago and Coca-Cola has been refreshing Malaysia for 80 years. Starting this relationship is an opportunity to build on the strength of both parties. With a strong portfolio of restaurants in Malaysia, Singapore, Philippines and China, Morganfield’s is one of the most respected restaurant operators, and we are thrilled to start our relationship with Morganfield’s as their beverage partner,” said McGeown.
“We are happy to partner with the world’s most recognized brand like Coca-Cola. We also use cola as our main ingredient to cook our famous ribs Lemon Cola Baby Back, and Coca-Cola will surely make them taste even better,” said Goh.
“Ultimately, we believe this partnership will benefit our loyal guests the most, as they can now savor the best ribs in town together with one of the best sparkling beverage in the world, which compliments each other perfectly in an American diner,” added Goh.