SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Coca-Cola to “bow” your mind with Christmas-limited design

It’s that time of the year again, when brands and department stores compete for the best Christmas marketing campaigns of the year.

Coca-Cola Japan launched a nationwide reveal of the Christmas-limited design in Japan, in which a tiny pull tab on the label will neatly fold itself into a spectacular festive bow in one smooth movement.

Watch the video to see how it works:

The limited-edition design is part of the company’s global campaign, “Taste the Feeling”, which was first launched in January this year. (Read more: Coca-Cola reveals new “one brand” packaging)

With the winter theme “Give a Surprise”, the new package will be available on regular 500 ml Coca-Cola and Coca-Cola Zero bottles starting on November 21, as the centrepiece of a wider Christmas marketing campaign in Japan. Other side promotions include giving out free pair of socks or “crystal ornament” models to customers who purchase certain amount of Coke.

Two weeks ago, the beverage company reported a 7% drop in global revenues in three months to US $10.6 billion, which mark its sixth consecutive quarterly decline in revenue. However, it pointed out in a statement that Japan is one of the markets standing out from the overall performances. (Read more: Has Coke lost its fizz?)

The national campaign could be seen as an attempt to entice Japanese consumers to stock up on the products for the holiday season.

Read More News

in China by

安索帕任命新亚太区首席执行官

她从安索帕全球首席执行官林友琴手上接任安索帕亚太区首席执行官一职。后者于2010年开始担任安索帕亚太区首席执行官,并在2014年升任全球首席执行官后继续兼任此职。..

Trending

Leave a Reply

You must be logged in to post a comment.