CNNGo, an Asia-based travel initiative launched by Turner in September 2009, has been dropped in favour of a new global CNN Travel site.
Under the move CNNGo, which had dedicated sites for Sydney, Hong Kong, Bangkok, Shanghai and South Korea, will merge with CNN International to create global digital site, CNN Travel.
All of CNNGo’s social media channels including its 26,748 strong Twitter feed and Facebook network will be rolled into the new branding.
An editorial on its new site said while some fans have expressed sadness at seeing the site’s unique name and branding retired, the new move is a positive one.
“It represents a major commitment to a growth plan for “travel” by CNN, and a considerable extension of the CNNGo tagline, ‘Local Insights, Global Experiences’.”
Andrew Demaria, editor in chief of CNNGo, will take on the same role for CNN Travel.
Bikram Sohal, vice president and general manager of CNNGo, was unable was unable to confirm what capacity if he will move across to the new travel site, directing all questions to CNN publicity.
Just last year CNNGo’s management team was positioning the site as more than just a travel news portal.
In October the site announced it was moving into group buying deals with Hong Kong company Twangoo in addition to a CNNGo iReport.
CNN was unable to confirm if these would continue.
A spokesperson said some elements of the CNNGo brand will remain, with CNNGo TV spots on CNN to continue as normal.
Image courtesy of CNN Travel