CNN International bags Gucci sponsorship

Gucci has come on board CNN International’s media platform to increase brand awareness and promote its Men’s Tailoring collection during the Milan, Paris, New York and London fashion weeks taking place in September.The new campaign on CNN consists of a month of 30-second advertising spots, the sponsorship of a theme week of travel features coverage called Elite Escapes, and integrated digital elements. The advertising campaign is focused on promoting the Gucci Men’s Tailoring collection and follows the fashion brand’s first ever global TV campaign, which ran on CNN in December 2013.The main element of the campaign is Gucci’s sponsorship of Elite Escapes, a week of daily segments airing on CNN International in EMEA and Asia prime time on CNN Newsroom and the recently-launched The World Right Now with Hala Gorani. A Elite Escapes microsite has been created to complement the on-air programming. This microsite features video content, articles and image galleries covering travel experiences.Meanwhile production for billboards, co-branded promotions and online branding is also developed by Turner Commercial Productions, CNN International Commercial’s advertising sales creative solutions division. In a press statement, CNN claims that it is the exclusive global media platform for Gucci’s campaign due to "an unrivalled reach amongst male high income earners and luxury consumers".Antonio Canto, vice president, regional ad sales, EMEA, CNN International said: “CNN sees luxury as one of the fastest-growing sectors turning to pan-regional brand solutions, and this particular proposition – tailored for Gucci and its business objectives – shows how brands can associate with high quality content to reach and engage with an upscale global audience of male high income earners and luxury consumers.”Source: Press release