CMRS crowned at Marketing Excellence Awards 2016

With one gold, two silver and three bronze awards, CMRS Digital Solution greatly enhanced its trophy cabinet at the annual Marketing Excellence Awards in Hong Kong tonight.The agency made it over the line with six awards, including Excellence in Media Strategy - Gold, Excellence in Social Media - Silver, Excellence in Content Marketing -Silver, Excellence in Design - Bronze, Excellence in Use of Apps - Bronze and Excellence in Branded Content - Bronze.For the Gold award, CMRS won the prize for the campaign "Love is in Every Moment" with its client AIA International and agency Uth Creative Group Limited.CMRS kicked off a 8-minute mini film launch on an unbranded Facebook page and other social media platforms to communicate the creative concept of “Love is in Every Moment.” The campaign aims to inspire people to care for their loved ones and to keep a positive attitude as they navigate through the difficulties in their lives by showcasing a movie premiere featuring Aaron Kwok and the true story between Marco Wong and his daughter.Other awarded campaigns include Standard Chartered Asia Miles MasterCard launch and Art in Station with MTR.