Club 21 reaches out to newer markets

Luxury fashion retailer Club 21 has appointed digital marketing agency Oom to manage its search marketing duties across Southeast Asia and Asia Pacific.The search marketing campaign aims to promote Club 21's global site, as well as its newly launched The Club 21 eShop, in a bid to reach out to consumers in newer markets.The Club 21 eShop offers access to Club 21's select set of collections and hopes to reach a wider range of customers and markets due to the high penetration rate of mobile phones and PC and tablet usage in the Southeast Asia region."The eShop is a natural step in the evolution and development of Club 21. It complements our existing business by offering a wider choice of channels and fashion to customers," Anne Colvin, senior vice president of Club 21 eCommerce arm said.Last year, Club 21 launched an augmented reality enabled mobile application, that allowed shoppers to access personal accounts, find the nearest stores and check their redemption points.