ClickTRUE expands reach across SEA

After announcing its foray into Malaysia, Singapore-based search marketing firm clickTRUE has now revealed plans for a new office in Thailand as part of its regional growth strategy.Findings from the Nielsen mobile insight suggest Malaysians aged 20-24 are spending more time on the internet with the usage reaching to 41% in 2010 compared to 25% a year ago. This has fueled an increased demand for internet advertising, growing at a rapid rate of 29% year on year, particularly in areas such as Adwords advertising on Google and client engagement on social media.According to clickTRUE, a similar trend is seen in Thailand with 1.9 million baht being spent on online advertising showing a 30% growth year on year."Our continued expansion in the Southeast Asia region and the opening of our new offices in Malaysia and Thailand are highly strategic. We want to position well to capture these markets when they are still growing," Jackie Lee (pictured), CEO of clickTRUE said."The prospects of this industry look bullish ahead and this is an exciting time for us in the digital industry. With the bigger brands like Google and Facebook coming to Asia to focus on these key markets, there will be an increasing demand for solutions and consultancy work in the Search, Analytics and Social space," he added.The teams, in both Malaysia and Thailand will be in charge of meeting the daily demands for clients, developing culture specific solutions and growing the clientele actively in the respective countries.