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Clear asks Malaysian women to show their true selves

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Unilever has partnered up with Lowe Malaysia to create a film series to engage Malay audiences with the shampoo brand Clear.Lowe Malaysia was given the task of engaging Malay women aged 18-35 with the Clear brand, including the latest product line ‘Sakura Fresh’ and Clear anti-dandruff Nutrium 10. Taking the brand message that Clear wants consumers to have the confidence to show their true self, the agency team hit upon the idea of telling a heartfelt story which would illustrate it.The film Pelangi Cinta (rainbow of love) was conceptualised by Lowe Malaysia and Mojofilms as a four-part webisode and music video. The film takes a new turn on the rich girl/poor boy storyline.In Pelangi Cinta, Evans plays a version of herself that Malaysians will be familiar with – the perfect, never a hair out of place, successful female. Her love interest is played by Shaheizy Sam.Take a look at what happens when the duo get together:https://youtu.be/ZfBTr0YgMicThe product itself played a role in shaping the story. Anti-dandruff Nutrium10 formulation is noticeably behind Juliana’s confidence as the brand ambassador, and its new Japanese Sakura Flower Extract inspired the location for the final scene.Shukri Jai, client service director at Lowe Malaysia said: “Dramas are hugely popular among Malay audiences, and rate most highly among our local TV programmes. So branded content was the perfect way to go for our particular target group with Clear. And it is definitely good to have such strong brand ambassadors in Shaheizy Sam and Juliana Evans to star in it.”Campaign Credits::Herry Budiazhari – Former marketing directorVincent Low – Marketing directorAshlee Ng - Brand director (personal care)Phoenix Ho – Senior brand manager (category head)Anastasya Hong – Former brand managerStephanie Ng –  Brand managerShukri Jai – Client service directorNafisah Arabee – Senior account executiveFarah Hazeleena – Account executiveZyra Khirudin – Senior AV producerHans Lee – Creative directorFirdaus Kamaluddin - CopywriterMohd Iqbal – Art directorEdwin Ng - DesignerMojofilmsBarney Chua – 1st Film DirectorEsham Shahlin – 2nd Film DirectorPhoo Keng Hui – Executive producerMalcom Soh - ProducerSarah Lois - Writer

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