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CJ WOW SHOP expands reach to Malaysian homes with unifi partnership

CJ WOW SHOP has partnered with Telekom Malaysia’s unifi to expand its reach in Malaysia, tapping into over one million unifi subscribers through its TV and video streaming platform unifi TV.

This move allows the home shopping network to widen its visibility and potential to sell round the clock, and is also in line with its aim to surpass its RM200 million annual revenue mark by the end of this year.

In a statement to A+M, CJ WOW SHOP’s spokesperson said that the partnership is not exclusive and declined to reveal the monetary amount of the partnership. Marketers can capitalise on CJ WOW SHOP as an “extended channel to target new audience, gain high traffic visibility and promote their brands. The home shopping network also serves as a platform to help brands drive new revenue streams and growth, the spokesperson said.

In celebration of the partnership, CJ WOW SHOP is offering unifi TV subscribers shopping vouchers worth RM20, which is available for redemption until 30 June 2018.

According to CEO of CJ WOW SHOP Kim Yang Hyun, the collaboration positions it as “the most accessible home shopping network” in the country. “With this, CJ WOW SHOP has grown into an increasingly pervasive platform and placing us in a better position to fulfil the needs of more Malaysians,” Kim said.

Beginning 1 June 2018, unifi TV customers can tune into Channel 104 to enjoy 24 hours of non-stop home hopping programming featuring a wide range of products from CJ WOW SHOP. Consumers can also catch the programmes via unifi PlayTV.

It recently bolstered its festive range by introducing more than 70 new products to daily live shows, in line with Ramadan and Hari Raya. The home shopping network is also rewarding two consumers with a holiday trip to Turkey.

(Photo courtesy: 123RF)

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