Citi has appointed Publicis Groupe’s One Citi Global team to handle its media account.
Marketing understands One Citi Global is a custom created business unit known within the Publicis Groupe network. It is made up of all the various agencies under the Publicis Groupe network. The group will now cover not only media duties but also creative, production and digital. Currently, Publicis Worldwide handles Citi’s creative duties
The team was appointed following a review that first launched in May.
Publicis Worldwide has been handling Citi’s creative for many years, taking on most of the work from sibling agency Fallon back in 2007.
Prior to the appointment MEC handled Citi’s media buying duties in Singapore and Hong Kong. MEC was also handling Citi’s US media buying and planning duties. Other international markets were handled by Publicis Groupe’s Starcom MediaVest Group.
Marketing has reached out to Publicis Groupe for a comment.