CIMB Consumer Bank Malaysia, a subsidiary of CIMB Group, has appointed Ogilvy & Mather (O&M) Malaysia as its communication agency.
Ogilvy & Mather was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy. As its communications agency, O&M will work closely with the institution to promote its retail banking business in Malaysia, managing all communications efforts for the brand’s Malaysian consumer portfolio.
This includes driving the overall strategy, as well as the development of print ads, outdoor, digital, and social media for an integrated nationwide roll-out.
A+M has reached out to the agency for more information on the appointment.