CIMB Bank and Facebook have come together to offer check-in deals.
Customers of CIMB Bank and those with Direct Access credit cards who check-in to any ‘CIMB-San Francisco Coffee’ with a yellow ‘deal’ sticker using Facebook Places will get a complimentary drink and a chocolate bar with their purchased beverage.
The Facebook Places feature allows users to share their current location with their network on Facebook through their mobile device. The check-in deal would only be available until 5 October.
Head of group marketing and communications for CIMB Group, Effendy Shahul Hamid said social media has always been a focus for the bank and this collaboration with Facebook was to bring innovation to their customers.
“Customer preferences are constantly evolving and it is important for us to evolve our offerings in tandem with that, to bring the best and most relevant products and services to the market,” Effendy added.
Stephen Dolan, commercial director, Asia of Facebook said: “The world has gone social and it is a pleasure to work with brands like CIMB who push the limits of communication and innovation. Facebook is committed to growing the Malaysian market and collaborating with CIMB has enabled us to launch Check-in Deals, which is a first for Malaysia.”