Cigna rolls out first brand campaign in Hong Kong

Cigna continues its integrated marketing efforts with real-stories based online videos and outdoor advertisements to inspire its customers.The global health service company is rolling out videos of regional contents for different markets, and the one for Hong Kong has just been revealed.https://youtu.be/Zdloipi12YABuilding on its tagline "Together, all the way", the 45-second, 30-second and 15-second videos tell the story of a customer facing a worrying dilemma when his health did not improve after heart surgery, and highlights Cigna's role as a partner to pave a new way with its insurance products."We tested and shot everything locally not only to ensure the concept would work, but also to reinforce the fact that we have a deep understanding of and presence in all of these markets," said DJ Choi, chief marketing officer of international markets of Cigna. He added that the campaign is part of Cigna’s first regional brand campaign for key international market."We are breaking new ground with our digitally-led approach, which we believe is distinct in the insurance industry,” Choi added. "Our innovative approach reflects the changing needs of our customers who increasingly expect to receive information in a mobile-friendly way."