China Life appoints creative agency

China Life Insurance has appointed independent agency Addiction Advertising to launch its inaugural brand campaign in Singapore.As the appointed creative agency of China Life Insurance Singapore, Addiction Advertising will be responsible for the provision of brand positioning, strategic counsel and creative expertise for an island-wide campaign.The creative direction of this campaign aims to communicate the magnitude of services offered by China Life by featuring sporting giant Yao Ming, China Life’s global ambassador.“We were impressed with Addiction’s portfolio, consulting and creative expertise and are looking forward to launch our very first brand campaign to raise our brand presence in Singapore,” a spokesperson from China Life Insurance Singapore,said.“China Life is a giant in its industry. We recognise the ginormous responsibility that we have on hand and are deeply honoured and grateful to be selected as their trusted creative partner,” Lionel Lim, managing director, said.