Cheung promoted to lead Cathay Pacific Central Team

Brandon Cheung has been promoted to managing partner of the McCann Hong Kong Cathay Pacific Central Team, replacing Vince Viola who returned to Melbourne last year. Cheung, together with Martin Lever, executive creative director who joined in August 2013, form a new leadership team guiding the dedicated Cathay Pacific Central team.Simon Large, general manager, marketing, loyalty programmes and CRM, Cathay Pacific Airways, said the marketing strategy at Cathay Pacific has been shifting to a digitally led model and it was critical that its agency partners have the depth of skills required across the digital disciplines.Cheung first joined the Cathay team in August last year to head digital strategy.