Cenizaro names Trimaran PR

Cenizaro Hotels & Resorts has appointed Hong Kong based Trimaran PR Asia as its public relations and marketing firm in Asia for its four exclusive five-star resort hotels in the Maldives, Mauritius, Zanzibar and Tunis under The Residence brand.The agency will be responsible for marketing, public relations and communications initiatives to drive publicity on product, services and promotions for the brand among ultra-luxury travellers in China, Hong Kong, Taiwan, Singapore on both local and regional fronts?“The brand mixes the local culture and style for every property of The Residence, creating a distinctive personality and a strong sense of place, which is extremely appealing to Asia’s growing number of travel-savvy luxury consumers,” said managing director of Trimaran PR Asia, Michelle Cheng.As the group’s sophisticated resort branch, The Residence will see four new openings over the next three years: two in Tunisia – Douz and The Medina of Tunis; Dhigurah, Maldives and Bintan, Indonesia.